The Director of Commercial Sales is a pivotal new role at Business & Pleasure Co. which will be responsible for developing and executing a robust commercial sales strategy that drives revenue growth within hospitality, commercial, and trade channels. This leader will build and expand B&P’s presence in the commercial outdoor furniture space by leveraging deep industry expertise and an extensive network of potential clients.
This position demands a hands-on approach—strategic yet tactical—requiring close collaboration with key internal teams, including marketing, product development, and operations, to ensure seamless sales experience. The ideal candidate will be both a business builder and a brand steward, ensuring all sales initiatives align with B&P’s unique design aesthetic, quality standards, and customer-centric values.
Success in this role requires a focus on short-term sales opportunities, long-term client retention, enhancing lifetime value (LTV), and implementing best-in-class loyalty initiatives to establish B&P as the go-to brand in commercial outdoor furniture. This individual must be adept at analyzing market opportunities, identifying areas for optimization, and applying innovative problem-solving strategies to accelerate Business & Pleasure Co.’s growth.
• Develop and implement strategic sales plans to achieve company revenue targets.
• Identify and cultivate relationships with key commercial clients, including hotels, resorts, restaurants, commercial developers, and other large-scale buyers.
• Identify and maintain relationships with key interior designers and architects
• Lead and mentor a team of sales professionals, setting clear goals and ensuring performance metrics are met.
• Establish and manage partnerships with distributors, dealers, and other industry stakeholders.
• Conduct market research to identify trends, opportunities, and competitive positioning.
• Collaborate with marketing, product development, and customer service teams to enhance brand positioning and customer experience.
• Negotiate contracts, pricing structures, and service agreements to secure long-term business relationships.
• Represent the company at trade shows, industry events, and client meetings.
• Monitor and analyze sales performance, providing reports and insights to senior management.
• Ensure compliance with company policies and industry regulations
A little Coney-Island-in-the-1950’s? Slim Aaron’s meets the modern-day ease-of-use? Call it what you will. Inspired by a love of all things vintage & quality, Business & Pleasure Co. is actually a love story. Two Australian friends, falling in love with their Californian dream girls. Somewhere amongst frequent Pacific Ocean travels, Business & Pleasure Co. was established in the Summer of 2016.
Business & Pleasure Co. has expanded quite a lot since those days. We turned the world’s best beach umbrella into a stunning outdoor soirée of products, incorporating function & practicality, while paying homage to the days long gone by. You’ll see our Summer 2025 collection is another elevation. Business & Pleasure Co. has expanded once again. New categories, new fabrics & new technology. We hope to inspire you & get you thinking about Summer and what those balmy nights can look like in your home, patio, backyard or by the pool.
