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SCAD for Mitchell Gold + Bob Williams Work from Home Collection Celebration
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SCAD for Mitchell Gold + Bob Williams Work from Home Collection Celebration
Sep 15, 2022 | New York |
SCAD for Mitchell Gold + Bob Williams Work from Home Collection Celebration

Mitchell Gold + Bob Williams and Business of Home hosted an exclusive preview and immersive fireside chat moderated by BOH editor in chief Kaitlin Petersen to celebrate the launch of the brand’s latest collection designed in collaboration with the Savannah College of Art and Design. The special event offered guests the opportunity to hear directly from Mitchell Gold + Bob Williams and SCAD leadership, as well as industry experts, as they discussed the research-driven collaboration and the future of work-from-home in design.

Petersen moderated a conversation with Mitchell Gold + Bob Williams’ president and CEO Allison O’Connor, co-founder Bob Williams and SCAD’s associate chair of furniture design Frederic Spector about the one-of-a-kind collaboration that combines the brand’s storied quality and modern aesthetic with the ingenuity and resourcefulness of up-and-coming student talents. Interior designer Nina Etnier of Float Studio and “queen of startup design” Dani Arps joined the trio to explore what the latest home workspace solutions convey about how we’re living and working now.

“After nearly two years of research and design, it was wonderful to share the collection and see its appeal to interior designers needing fine-quality solutions with great style for their clients,” said O’Connor. “We collaborated with the prestigious furniture design program at SCAD in Georgia, close to our own factories in North Carolina, on a project to define furniture for the new reality of work at home. Focusing on how to unfold the meaning of comfort, the collection melds emotion, function, aesthetic and efficiency into new yet timeless pieces.” 

Frederic Spector, associate chair of furniture design at SCAD, Bob Williams, co-founder of Mitchell Gold + Bob Williams, Allison O’Connor, president and CEO of Mitchell Gold + Bob Williams and Dani Arps, co-founder of Artisan
Frederic Spector, associate chair of furniture design at SCAD, Bob Williams, co-founder of Mitchell Gold + Bob Williams, Allison O’Connor, president and CEO of Mitchell Gold + Bob Williams and Dani Arps, co-founder of Artisan
Frederic Spector, associate chair of furniture design at SCAD, Bob Williams, co-founder of Mitchell Gold + Bob Williams, Allison O’Connor, president and CEO of Mitchell Gold + Bob Williams and Dani Arps, co-founder of Artisan
The Ella collection on display at the Mitchell Gold + Bob Williams SoHo showroom
The Ella collection on display at the Mitchell Gold + Bob Williams SoHo showroom
The Ella collection on display at the Mitchell Gold + Bob Williams SoHo showroom
Frederic Spector, associate chair of furniture design at SCAD, Bob Williams, co-founder of Mitchell Gold + Bob Williams, Allison O’Connor, president and CEO of Mitchell Gold + Bob Williams, Dani Arps, co-founder of Artisan, Nina Etnier, partner at Float Studio, and Kaitlin Petersen, editor in chief of Business of Home, discuss the future of work from home and the SCAD for Mitchell Gold + Bob Williams collection
Frederic Spector, associate chair of furniture design at SCAD, Bob Williams, co-founder of Mitchell Gold + Bob Williams, Allison O’Connor, president and CEO of Mitchell Gold + Bob Williams, Dani Arps, co-founder of Artisan, Nina Etnier, partner at Float Studio, and Kaitlin Petersen, editor in chief of Business of Home, discuss the future of work from home and the SCAD for Mitchell Gold + Bob Williams collection
Frederic Spector, associate chair of furniture design at SCAD, Bob Williams, co-founder of Mitchell Gold + Bob Williams, Allison O’Connor, president and CEO of Mitchell Gold + Bob Williams, Dani Arps, co-founder of Artisan, Nina Etnier, partner at Float Studio, and Kaitlin Petersen, editor in chief of Business of Home, discuss the future of work from home and the SCAD for Mitchell Gold + Bob Williams collection
Michael Erno, director of trade and virtual design at Mitchell Gold + Bob Williams, Amit Wani, associate product designer at Mitchell Gold + Bob Williams, Ben Collins, SVP of retail at Mitchell Gold + Bob Williams, Teddy Breedlove, product development associate at Mitchell Gold + Bob Williams, Allison O’Connor, president and CEO at Mitchell Gold + Bob Williams, Jennifer Gibbs, SVP of design at Mitchell Gold + Bob Williams, Bob Williams, co-founder of Mitchell Gold + Bob Williams, and Paul McGroary, SCAD professor of industrial design
Michael Erno, director of trade and virtual design at Mitchell Gold + Bob Williams, Amit Wani, associate product designer at Mitchell Gold + Bob Williams, Ben Collins, SVP of retail at Mitchell Gold + Bob Williams, Teddy Breedlove, product development associate at Mitchell Gold + Bob Williams, Allison O’Connor, president and CEO at Mitchell Gold + Bob Williams, Jennifer Gibbs, SVP of design at Mitchell Gold + Bob Williams, Bob Williams, co-founder of Mitchell Gold + Bob Williams, and Paul McGroary, SCAD professor of industrial design
Michael Erno, director of trade and virtual design at Mitchell Gold + Bob Williams, Amit Wani, associate product designer at Mitchell Gold + Bob Williams, Ben Collins, SVP of retail at Mitchell Gold + Bob Williams, Teddy Breedlove, product development associate at Mitchell Gold + Bob Williams, Allison O’Connor, president and CEO at Mitchell Gold + Bob Williams, Jennifer Gibbs, SVP of design at Mitchell Gold + Bob Williams, Bob Williams, co-founder of Mitchell Gold + Bob Williams, and Paul McGroary, SCAD professor of industrial design
Frederic Spector, associate chair of furniture design at SCAD, Bob Williams, co-founder of Mitchell Gold + Bob Williams, Allison O’Connor, president and CEO of Mitchell Gold + Bob Williams, Dani Arps, co-founder of Artisan, Nina Etnier, partner at Float Studio, and Kaitlin Petersen, editor in chief of Business of Home, discuss the future of work from home and the SCAD for Mitchell Gold + Bob Williams collection
Frederic Spector, associate chair of furniture design at SCAD, Bob Williams, co-founder of Mitchell Gold + Bob Williams, Allison O’Connor, president and CEO of Mitchell Gold + Bob Williams, Dani Arps, co-founder of Artisan, Nina Etnier, partner at Float Studio, and Kaitlin Petersen, editor in chief of Business of Home, discuss the future of work from home and the SCAD for Mitchell Gold + Bob Williams collection
Frederic Spector, associate chair of furniture design at SCAD, Bob Williams, co-founder of Mitchell Gold + Bob Williams, Allison O’Connor, president and CEO of Mitchell Gold + Bob Williams, Dani Arps, co-founder of Artisan, Nina Etnier, partner at Float Studio, and Kaitlin Petersen, editor in chief of Business of Home, discuss the future of work from home and the SCAD for Mitchell Gold + Bob Williams collection
Amit Wani, associate product designer at Mitchell Gold + Bob Williams and SCAD alumni
Amit Wani, associate product designer at Mitchell Gold + Bob Williams and SCAD alumni
Amit Wani, associate product designer at Mitchell Gold + Bob Williams and SCAD alumni
Teddy Breedlove, product development associate at Mitchell Gold + Bob Williams and SCAD alumni, and Christopher Coleman, founder of Christopher Coleman Studio
Teddy Breedlove, product development associate at Mitchell Gold + Bob Williams and SCAD alumni, and Christopher Coleman, founder of Christopher Coleman Studio
Teddy Breedlove, product development associate at Mitchell Gold + Bob Williams and SCAD alumni, and Christopher Coleman, founder of Christopher Coleman Studio
Frederic Spector, associate chair of furniture design at SCAD, Bob Williams, co-founder of Mitchell Gold + Bob Williams, Allison O’Connor, president and CEO of Mitchell Gold + Bob Williams, Dani Arps, co-founder of Artisan, Nina Etnier, partner at Float Studio, and Kaitlin Petersen, editor in chief of Business of Home, discuss the future of work from home and the SCAD for Mitchell Gold + Bob Williams collection
Frederic Spector, associate chair of furniture design at SCAD, Bob Williams, co-founder of Mitchell Gold + Bob Williams, Allison O’Connor, president and CEO of Mitchell Gold + Bob Williams, Dani Arps, co-founder of Artisan, Nina Etnier, partner at Float Studio, and Kaitlin Petersen, editor in chief of Business of Home, discuss the future of work from home and the SCAD for Mitchell Gold + Bob Williams collection
Frederic Spector, associate chair of furniture design at SCAD, Bob Williams, co-founder of Mitchell Gold + Bob Williams, Allison O’Connor, president and CEO of Mitchell Gold + Bob Williams, Dani Arps, co-founder of Artisan, Nina Etnier, partner at Float Studio, and Kaitlin Petersen, editor in chief of Business of Home, discuss the future of work from home and the SCAD for Mitchell Gold + Bob Williams collection
Brian Waidelich, senior regional manager for Mitchell Gold + Bob Williams
Brian Waidelich, senior regional manager for Mitchell Gold + Bob Williams
Brian Waidelich, senior regional manager for Mitchell Gold + Bob Williams
Kaitlin Kemp, social media coordinator for House Beautiful, and Claire Brito, social editor for House Beautiful, experience the Ella collection in person at the Mitchell Gold + Bob Williams SoHo showroom
Kaitlin Kemp, social media coordinator for House Beautiful, and Claire Brito, social editor for House Beautiful, experience the Ella collection in person at the Mitchell Gold + Bob Williams SoHo showroom
Kaitlin Kemp, social media coordinator for House Beautiful, and Claire Brito, social editor for House Beautiful, experience the Ella collection in person at the Mitchell Gold + Bob Williams SoHo showroom
Attendees listen to the panel discussion on the future of work from home.
Attendees listen to the panel discussion on the future of work from home.
Attendees listen to the panel discussion on the future of work from home.
Attendees listen to the panel discussion on the future of work from home.
Attendees listen to the panel discussion on the future of work from home.
Attendees listen to the panel discussion on the future of work from home.
Gail Davis, founder of Gail Davis Designs, Benjamin Reynaert, contributing style director of Domino, and guest
Gail Davis, founder of Gail Davis Designs, Benjamin Reynaert, contributing style director of Domino, and guest
Gail Davis, founder of Gail Davis Designs, Benjamin Reynaert, contributing style director of Domino, and guest
The Ella collection displayed at the Mitchell Gold + Bob Williams SoHo showroom
The Ella collection displayed at the Mitchell Gold + Bob Williams SoHo showroom
The Ella collection displayed at the Mitchell Gold + Bob Williams SoHo showroom
Bob Williams, co-founder of Mitchell Gold + Bob Williams, Kaitlin Petersen, editor in chief of Business of Home, Dani Arps, co-founder of Artisan, Nina Etnier, partner at Float Studio, Allison O’Connor, president and CEO of Mitchell Gold + Bob Williams, and Frederic Spector, associate chair of furniture design at SCAD
Bob Williams, co-founder of Mitchell Gold + Bob Williams, Kaitlin Petersen, editor in chief of Business of Home, Dani Arps, co-founder of Artisan, Nina Etnier, partner at Float Studio, Allison O’Connor, president and CEO of Mitchell Gold + Bob Williams, and Frederic Spector, associate chair of furniture design at SCAD
Bob Williams, co-founder of Mitchell Gold + Bob Williams, Kaitlin Petersen, editor in chief of Business of Home, Dani Arps, co-founder of Artisan, Nina Etnier, partner at Float Studio, Allison O’Connor, president and CEO of Mitchell Gold + Bob Williams, and Frederic Spector, associate chair of furniture design at SCAD
Attendees at the SCAD for Mitchell Gold + Bob Williams event
Attendees at the SCAD for Mitchell Gold + Bob Williams event
Attendees at the SCAD for Mitchell Gold + Bob Williams event
The Ella collection displayed at the Mitchell Gold + Bob Williams SoHo showroom
The Ella collection displayed at the Mitchell Gold + Bob Williams SoHo showroom
The Ella collection displayed at the Mitchell Gold + Bob Williams SoHo showroom
Amit Wani, associate product designer for Mitchell Gold + Bob Williams, and Paul McGroary, SCAD professor of industrial design
Amit Wani, associate product designer for Mitchell Gold + Bob Williams, and Paul McGroary, SCAD professor of industrial design
Amit Wani, associate product designer for Mitchell Gold + Bob Williams, and Paul McGroary, SCAD professor of industrial design
Attendees at the SCAD for Mitchell Gold + Bob Williams event
Attendees at the SCAD for Mitchell Gold + Bob Williams event
Attendees at the SCAD for Mitchell Gold + Bob Williams event
The Mitchell Gold + Bob Williams New York showroom
The Mitchell Gold + Bob Williams New York showroom
The Mitchell Gold + Bob Williams New York showroom
Attendees at the SCAD for Mitchell Gold + Bob Williams event
Attendees at the SCAD for Mitchell Gold + Bob Williams event
Attendees at the SCAD for Mitchell Gold + Bob Williams event
Attendees at the SCAD for Mitchell Gold + Bob Williams event
Attendees at the SCAD for Mitchell Gold + Bob Williams event
Attendees at the SCAD for Mitchell Gold + Bob Williams event
Mindy Drucker, copy editor for Mitchell Gold + Bob Williams, Mishele Begun, digital graphic designer for Mitchell Gold + Bob Williams, and Maken Payne, executive director of partnerships at SCAD
Mindy Drucker, copy editor for Mitchell Gold + Bob Williams, Mishele Begun, digital graphic designer for Mitchell Gold + Bob Williams, and Maken Payne, executive director of partnerships at SCAD
Mindy Drucker, copy editor for Mitchell Gold + Bob Williams, Mishele Begun, digital graphic designer for Mitchell Gold + Bob Williams, and Maken Payne, executive director of partnerships at SCAD
Attendees at the SCAD for Mitchell Gold + Bob Williams event
Attendees at the SCAD for Mitchell Gold + Bob Williams event
Attendees at the SCAD for Mitchell Gold + Bob Williams event
Frederic Spector, associate chair of furniture design at SCAD, Paul McGroary, SCAD professor of industrial design, and Christopher Coleman, founder of Christopher Coleman Studio
Frederic Spector, associate chair of furniture design at SCAD, Paul McGroary, SCAD professor of industrial design, and Christopher Coleman, founder of Christopher Coleman Studio
Frederic Spector, associate chair of furniture design at SCAD, Paul McGroary, SCAD professor of industrial design, and Christopher Coleman, founder of Christopher Coleman Studio
Attendees listen to the panel discussion on the future of work from home.
Attendees listen to the panel discussion on the future of work from home.
Attendees listen to the panel discussion on the future of work from home.