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Obeetee launches DIFFA Collection

Oct 19, 2017 | New York, New York

Obeetee celebrated its new quick-ship Obeetee Express program with a silent auction of its newly launched DIFFA Collection. Seventeen designers designed rugs for the collection, including Verda Alexander of Studio O+A, dash design, M Moser Associates and V Starr Interiors. Guests in attendance included Graham Head, head of rugs at ABC Carpet & Home; Bruce Tilly; Christophe Rammant; Donna Fishel, DIFFA trustee; Erin Hoover; and Obeetee board members Paul Austin and Andrew Bodziak. Ten percent of all made-to-order sales for the collection will go to DIFFA. The collection can be viewed on Dering Hall and purchased through Obeetee Express.

"I was so thrilled to have 17 talented designers kick off our quick-ship Obeetee Express program with the DIFFA Collection," says Gretchen Auer. "Obeetee has a long philanthropic history, so the DIFFA Specify With Care plan is a great fit for us. One hundred percent of the proceeds from the auction went to DIFFA."

Images by Roey Yohai Photography.

Siobhan Barry, Lily Genis, Pauline Santillan, Reeta Gyamlani, Gretchen Auer, Patrick Hamilton, Tina Ramchandani, Wesley Moon, Asler Valero, Verda Alexander, Lisa Frantz, Michael Tavano and Arlene Angard