You know your website is a key marketing tool for presenting your aesthetic, vision and process as an in-demand designer and as a brand. But your website is not a rotisserie chicken—if you “set it and forget it,” you’re missing out on a powerful revenue-generation tool. There are many ways to use your signature style and curatorial abilities to generate content, then put that content to work earning money. Leslie Carothers, CEO of digital and social media company The Kaleidoscope Partnership and co-founder of custom-publishing company Savour Partnership, is on hand with a digital strategy to incorporate product into your web presence (without adding e-commerce) so you can do what you love in a new way—one that brings in those dollar dollar bills, ya’ll.
In this course, attendees will learn:
- Different ways design websites can be monetized without an e-commerce store
- Tech tools, skills and resources needed to build your design website into an income producing asset
- How to drive the traffic to your website and funnel it into a long-term business strategy
- Case studies of designers implementing successful monetization strategies (including some who have sold their websites for six figures!)
After this course, attendees will have:
- Actionable next steps to implement a revenue-generation strategy into their website
This is an online course conducted through Zoom webinar. The evening before the class, you will receive an email with information on how to join.
BOH Insiders get unlimited free LAUNCH classes.
Leslie Carothers, CEO of The Kaleidoscope Partnership and Savour Partnership, pioneered the use of social media marketing for the furniture and interior design industries, where she has been involved for the past 38 years. Since 2008, The Kaleidoscope Partnership has helped over 50 major and emerging brands reach their goals faster. Today, the company is focused on providing strategic advisory services to brands and interior designers, and providing training to in-house teams on various aspects of digital and social media. As co-owner of Savour Partnership, she and business partner Sam Henderson design, write and market digital publications that help brands generate revenue. Currently, she serves as the co–editor in chief of the consumer lifestyle publication Seasonal Living Magazine. Carothers also facilitates the interior designer–focused Facebook group Design Wealth, where she helps designers learn how to design income into their websites and social channels.