Book Club | Unreasonable Hospitality
Instructor Fred Nicolaus, May 15, 2024; 4:00 p.m. – 5:00 p.m. EST. Online
May 15, 2024 4:00 p.m. – 5:00 p.m. EST

We are thrilled to introduce the newest addition to our BOH Insider curriculum: BOH Book Club! Our editors have hand-picked an assortment of titles specifically tailored to engage and inspire interior designers and industry professionals like you. 

Join us for our first meeting on May 15 to discuss Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara. In its pages, Guidara recounts the extraordinary story behind turning Eleven Madison Park into a globally acclaimed restaurant by creating not just an unparalleled menu but unforgettable moments for guests and employees alike. By following his thoughtful trajectory, discover how to find the magic in your own work and deliver utterly unique experiences for your clients.

To encourage an intimate and supportive environment in which everyone has the opportunity to actively participate, spaces for each BOH Book Club session are limited. Secure your spot today! 

BOH Book Club is open exclusively to BOH Insiders. If you are already a BOH Insider, simply register through your Benefits Portal. If you have any questions about the BOH Book Club or becoming a BOH Insider, please reach out to our dedicated membership team at membership@businessofhome.com.

Additional Information:

BOH Book Club is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume. 

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie in New York’s Flatiron district that had never quite lived up to the majestic design of its dining room. Eleven years later, in 2017, EMP was named the best restaurant in the world by the prestigious Michelin Guide. How did Guidara pull off this unprecedented transformation? Radical reinvention, true partnership between the back and front of house—and bespoke, over-the-top hospitality. Guidara’s team surprised a family who had never seen snow with a sledding trip in Central Park after their dinner. To console a couple whose vacation had been canceled, they filled a private dining room with sand and served mai tais to the pair in beach chairs. The hospitality extended beyond restaurant guests to the staff, who learned why the answer to some of the most pernicious professional dilemmas is not to scale back but go above and beyond. Featuring instructive stories of Guidara’s journey and his interactions with boldface names like Daniel Boulud, Danny Meyer and other famous industry players, this book urges all of us to find the magic in what we do—and transform ordinary transactions into extraordinary experiences.