digital disruptors | Apr 20, 2018 |
Why One Kings Lane is debuting paint

You might say it started with social media. One Kings Lane was barraged with questions about the paint featured in the lifestyle imagery it shared on social media. Now the home furnishings site is debuting its first-ever paint collection, and it includes a selection of 32 hues, available in three finishes plus a primer.

One Kings Lane has launched a 32-hue paint collection; courtesy OKL
One Kings Lane has launched a 32-hue paint collection; courtesy OKL

Working with Colorhouse, OKL developed the no-VOC, Green Wise–certified collection, which launches this week.

“Our goal is to give customers all the inspiration and resources they need to make their home an expression of their own personal style—throughout every step of the design process. We see this new paint collection as the next milestone in making that happen; we’ll be there from the very beginning, as our shoppers select their paint, and set the tone for their project,” says Debbie Propst, OKL president. “We see this new offering as a way to cater to the needs of our shoppers and trade community, by helping make their vision become reality, with ease and efficiency.”

The paint collection will be incorporated into upcoming brand projects and lifestyle shots. It's available in three quantities, and the price ranges from $6 for an 8-ounce sample to $19 for one quart to $36 for a gallon.

Are there any other new product categories the brand plans to expand into in the near future? OKL remains coy, noting there are “a few exciting new launches coming up over the next few months. Without giving too much away, we can share that these new categories are the next steps in our goal to being a one-stop shop for our customers, as well as a key platform for our The Studio at One Kings Lane clients and our To The Trade customers.”

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