industry insider | Jun 4, 2018 |
What you need to know about National Painting Week

The seventh-annual National Painting Week may be ending today, but the benefits of Sherwin-Williams’s initiative will live on. Partnering with local affiliates such as the Boys & Girls Clubs of America, Ronald McDonald House Charities and Rebuilding Together, the paint brand’s employees were tapped, along with local contractors, designers and national home builders, to refresh community spaces. The employees have contributed almost 90,000 hours to refresh more than a thousand such spaces since the program’s inception back in 2012.

This year, Sherwin-Williams worked with a number of social-media and TV personalities to get the word out about the good cause.

JoJo Fletcher participates in a community painting project with more than 30 employees from Dallas-area Sherwin-Williams stores who volunteered their time, paint and supplies to refresh hallways, classrooms, an entryway, the gymnasium and other spaces at the Young Men’s Leadership Academy in Dallas.

“A fresh coat of paint and a new color palette can completely transform a space,” said Ellen Moreau, senior vice president of marketing communications at Sherwin-Williams. “We’re proud of our thousands of store employees and National Painting Week partners who are committed to giving back, so that we can continue to support the communities where we live and do business.”

Sherwin-Williams teamed up with TV personality and home remodeling enthusiast Joelle “JoJo” Fletcher in an effort to target DIY-ers. Fletcher, who participated in a National Painting Week community painting project in her hometown Dallas, also created four color palettes for the brand’s DIY contingent.

“Painting is one of the easiest and most affordable ways to transform any space,” Fletcher said. “I’m excited to partner with Sherwin-Williams to help bring more color to deserving nonprofit organizations.” In addition to Fletcher, four DIY bloggers—Mr. Kate, Wit & Delight, Thistlewood Farms and Vintage Revivals—also participated in collaboration with the paint brand.

Every year, over 4,000 Sherwin-Williams stores in North America team with local organizations to source projects that “could use a fresh coat of paint.” Last year, the brand donated 8,500 gallons of paint and its employees volunteered almost 29,000 hours to community service work.

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