| Aug 4, 2015 |
Wayfair and Sherwin-Williams launch online consumer site
Boh staff
By Staff

Wayfair and Sherwin-Williams last week launched the Restore & Renew DIY Hub, an online resource focused on four Sherwin-Williams brands including Purdy, Krylon, Thompson’s WaterSeal and Minwax. The site will offer new content spotlighting do-it-yourself design projects, as well as brand-specific features for each of the four brands including the “Upgrade Your Outdoors” series, focused on outdoor areas using Thompson’s WaterSeal and a “Flea Market Inspiration” series, which will spotlight antique refinishing using Krylon products.

Shared Michael O’Hanlon, vice president of corporate and business development for Wayfair, "The Restore & Renew DIY Hub delivers robust multimedia content that raises awareness for these four Sherwin-Williams brands, which each lend a wide variety of unique ideas for DIY inspiration.”

    MORE:
Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine.
Advertisement