Wayfair is flipping houses with HGTV’s Brother vs. Brother, a six-episode home-design competition series that spotlights a home renovation in Las Vegas. Wayfair.com products will be used to decorate and furnish the home, introduced by the show’s hosts, twin brothers Jonathan Scott and Drew Scott. Viewers will be able to shop the home’s looks via daily sales hosted on the site.
“On the heels of our successful integrations with HGTV programs Ellen’s Design Challenge and Beach Flip, we are delighted to enter into our third year of integration with Brother vs. Brother,” said Nancy Go, vice president of brand marketing at Wayfair. “We see that consumers are responding well to this type of experience, where they can watch the brothers in action and take the show’s ideas and inspiration right to their own homes. This integrated viewing and shopping experience makes great design accessible.”
The series season premiered last week, and the sales will run through July 13, one week after the season finale.