TRADhome launched its second edition last week following the premiere issue in Spring 2011, which generated more than 25 million page views and 170,000 unique visitors. The new issue is centered around the “2012 New Trads,” Traditional Home’s annual, signature “hot list” of designers to watch. The 10 New Trads are featured along with the 10 design bloggers who submitted them via the recent “10 Days to 10 New Trads” challenge.
“The creation of this second issue was truly a collaborative process and we’re proud to introduce a robust new edition which celebrates traditional design in engaging and interesting new ways,” said Ann Maine, editor in chief, Traditional Home.
The spring 2012 edition of TRADhome is housed on Zinio, the world’s largest newsstand, which enables readers to move seamlessly within the publication between text, interactive elements, video and more. TRADhome is available for download from the Zinio newsstand to any desktop, laptop, tablet or mobile device. Separately, Traditional Home is planning on launching a Traditional Home iPad app later this year.
"The dynamic new platform, coupled with the unique participation of bloggers and designers, proved to be a compelling lure for advertisers as well," added Beth Brenner, publisher, Traditional Home. “Over 30 companies bought into this spring issue, running the gamut from hi-end fabric and furniture companies to retailers such as Room & Board, West Elm and Target. Return advertisers include Kravet, Hunter Douglas, Velux, Hinkley Lighting and Mitchell Gold + Bob Williams.”
The third edition of TRADhome will launch in Fall 2012.