podcast | Mar 16, 2020 |
Two design media veterans want to bring humor to the home industry

You may remember the early days of home tour television series—Lifestyles of the Rich and Famous, MTV Cribs and the like. With the HGTV takeover, the eccentricities of these shows have been smoothed out in the name of mass appeal, making them palatable to some, boring to others. Until now.

Sara Ruffin Costello and Chassie Post are the truly dynamic duo behind Chic & Awe, a new home tour video series that brings a much-needed dose of surreal humor into the world of high-end design. On the latest episode of the Business of Home podcast, host Dennis Scully spoke with Costello and Post about their first episode, why decorating is harder than it looks, and how Chic & Awe is bringing a fresh sense of humor to home tours.

Costello and Post are veterans of the design media world, both on-staff at the original Domino; from there, they went on to contribute to everything from The New York Times to Good Morning America. On January 30, the debut episode of Chic & Awe was released, opening with a blast of music and continuing with an abundance of wigs (yes, wigs!) as the two toured the Atlanta home of design legend Danielle Rollins. The episode is full of theatrical flashes, dramatic interludes and an all-around sense of fun—not to mention the seriously stunning interiors.

YouTube is Chic & Awe’s ideal platform, and the democracy of social media has been a key factor in the show’s success. “This is the era of the solo artist,” Costello says. “There has never been a better time to get your idea off the ground. Cut out the middleman, don’t let anyone else tell you what to do—if you believe in it, put it out there and see what kind of a response you get. It is a really fun time to be creating.”

This episode was sponsored by Buildlane and HenryBuilt. Listen to the interview below, and if you like what you heard, subscribe to the podcast (free of charge!) to get a new episode every week.

Homepage image: Courtesy of Chic & Awe

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