| Jan 25, 2010 |
Target home department revamp rolling out this year
Boh staff
By Staff

Target executives spent the day in Philadelphia with retail analysts, walking them through the company’s new P Fresh format and outlining a renovation of the store base that includes an overhaul of the home department.

“We are making changes in every corner of the store,” said Kathee Tesija, executive vp, merchandising. Home, she added, is “key to our brand and our profitability. Three-quarters of our guests think of Target first for home.”

The changes will include lower fixtures, more signage explaining product attributes, improving assortments, better defining the look of each brand and new designer partnerships.

During the question and answer period, executives were asked about product pricing. Tesija acknowledged that Target is being quoted higher fabric prices but said merchandise coming in for early fall is slightly lower in cost. What comes after remains an open question, she added, but she expects to see late fall prices level off.

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