Sherwin-Williams has a new “face and voice of color”: Sue Wadden has been appointed to the position of director of color marketing. Wadden replaces Jackie Jordan, who is retiring next month after over three decades with the company.
Wadden will be responsible for the vision and philosophy behind the brand’s color leadership, and will play a major role in color trend forecasting for both professionals and homeowners. She’ll also oversee the newly debuted ColorSnap color selection system, as well as the research and development of all palettes, the yearly Colormix Color Forecast and the Color of the Year.
Wadden will serve as an editorial advisor to Sherwin-Williams Stir magazine, and will work with consumer and trade media on color topics.
“We thank Jackie for her wonderful legacy of creative contributions to Sherwin-Williams,” says Karl Schmitt, senior vice president of marketing. “With a strong background in design and color leadership, Sue brings a depth of experience and accomplishments related to color on a global scale. We look forward to great success and a new vision for color with Sue in this important role.”
Wadden started as a color expert at Sherwin-Williams in 1998, before becoming a color services marketing consultant and a senior color marketing designer. In 2013, she began her most recent position as marketing manager of color design for the Sherwin-Williams Diversified Brands Group, which includes Krylon and Pratt & Lambert. Wadden developed five color systems and merchandising programs, including Sherwin-Williams Australia and Dutch Boy.
“I’m honored to take on the role of director of color marketing. I look forward to sharing my design philosophy and ideas for the future,” shares Wadden. “I’m excited to build on Sherwin-Williams’ 150-year history of color authority.”