| Jan 4, 2011 |
Shelter magazine's subscription base triples after one year
Boh staff
By Staff

Dauphin Media Group celebrates the one-year anniversary of home magazine, Holmes: The Magazine To Make It Right.

Unlike most shelter magazines, Holmes readers are 50% male, with 53% between the ages of 25-55. Now up to 268,000+ subscribers (up from 75,000 at its launch in November 2009), the magazine will soon be introduced in the United Kingdom and Australia.

Designed to serve as a manual for every homeowner, the magazine is based on projects, ideas and tips from HGTV star Mike Holmes. Holmes has been in the contracting business for over 20 years and is the host of Holmes on Homes, and Holmes Inspection, broadcast on HGTV in the United States and Canada and on other specialty channels around the world. 

The magazine is edited by Kelly Beamon, formerly of This Old House, Interior Design and Dow Jones. Its Creative Director is Nick Torello who led design teams at BusinessWeek and CondeNast where he oversaw the redesign of Parade, Golf Digest and other publications.

The second issue, themed All Things Green, hits newsstands next week and will feature content including a Renovation Checklist that informs readers how to plan, budget and hire for the project. It will also showcase six green residences in North America, recommend 25 Ways to Green Your Home, and offer suggestions on how to Plant Your Roof. Regularly featured content includes an introduction from Mike Holmes, Disaster Letters, and Ask the Pro, for which various industry experts help solve readers' predicaments. The issue will be a total of 112 pages.

Future issues of Holmes will include real life stories where editors will rescue duped homeowners; showcase the latest products, websites, and news for homeowners; report on the newest trends and innovations in the building industry; and the best materials and processes for homes.  Trends and popular homeowner topics of upcoming issues will range from the greenest homes, to specials on heating and cooling, kitchens and bathrooms, and air quality.

Current advertisers include 3M, Arrow Fastener, Armstrong Flooring, Behr Paints, Belgard Stone, Benjamin Moore, Bobcat, Bosch Tools, Carrier, Climate Master, Convenience Products, Culligan Water, Delta Faucets, Duck Tape, Duradek, Eaton Electric Corp, GE Water Heaters, Gladiator Garage Works, Golden Eagle, Grace Construction, Gorilla Glue, Granite Transformations, Husquvarna, iRobot, the Iron Shop, Kilz Paint, Kinetico, Kohler, Lee Valley Tools, LiftMaster, Lumber Liquidators, Marvin Windows and Doors, Moen, Napoleon Fireplaces, Olympic Stains, Rinnai Tankless Water Heaters, Rust-Oleum, SaniFlo, Schlage, Schluter Systems, Shop-Vac, Smart Screen, Tempur-Pedic, Toto, Trane, Troy-Bilt, Velux Skylights, Whirlpool Appliances, and York Heating and Air Conditioning. 

Dauphin's other magazine titles include Canadian Architecture and Design and the upcoming Male Perspective.

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