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Serena & Lily launches capsule apparel line
Apr 21, 2015

California-based lifestyle and home décor brand Serena & Lily released its first apparel collection today. Inspired by classic vintage styles and silhouettes, the Serena & Lily Capsule Collection was made with an eye toward impeccable tailoring, quality and versatility, reflecting the brand’s view that fashion should have a timeless quality and provide a foundation for self-expression.
Serena & Lily launches capsule apparel line
Lily Kanter, CEO, left, and Serena Dugan, CCO, right, of Serena & Lily.
“My vision for this collection started with a void I found in my own wardrobe—iconic pieces that are surprisingly hard to find in just the right fit,” said Serena Dugan, chief creative officer and co-founder of Serena & Lily. “The collection allows a woman to create her own unique look and express her own style. Each piece will look different from one woman to the next, based on the individual—who she is, and how she styles it.”
Serena & Lily launches capsule apparel line  Serena & Lily launches capsule apparel line
Margaret shift dress in Deco, left. Ruthie ponco and Katherine wide leg pant, right.
This project has been in the works for about a year, but designing an apparel collection has always been a goal of Dugan’s. The 18 pieces in the Capsule Collection range in price from $195 to $325, and utilize the same balance of color and pattern that Serena & Lily is known for. The Arrow print used on the Margaret shift dress was created specifically for the apparel line. However, fans of Serena & Lily will be happy to find that the clothing also uses the brand’s established prints. The Deco pattern is a reinterpretation of one used in the home line, while the Alice dress uses the Origami print normally found in wallpaper and throw pillows. Additionally, the print used on the silk Scarf Dot pillows has been used on the Katherine Wide Leg pant.
Serena & Lily launches capsule apparel line
Alice Party Dress in Origami.
The Serena & Lily Capsule Collection is available online; quantities are limited.
Images courtesy of Serena & Lily.

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