Xcel Brands, Inc. has signed an exclusive licensing agreement with Safavieh to manufacture and distribute furniture, rugs, decorative pillows and lighting for the Isaac Mizrahi New York brand. The collection will debut at retail in Spring 2013.
Robert D'Loren, Chairman and Chief Executive Officer, Xcel Brands, Inc. said, "I am very excited to partner with Safavieh to launch our furniture, rug and lighting collection. This license is a cornerstone of our home business." Xcel acquired the Isaac Mizrahi New York apparel brand in 2011.
"The right home makes for a happy life. I believe that if a person surrounds themselves with light happy wonderful furniture, rugs, lighting, etc. they will have a light, happy, wonderful life!" commented Isaac Mizrahi, Creative Director, Xcel Brands, Inc.
Arash Yaraghi, President, Safavieh, said, "Safavieh is thrilled to collaborate with Xcel Brands and Isaac Mizrahi. We will bring Isaac's taste and style to consumer's homes with beautiful designs for furniture, rugs, lighting and decorative pillows. Isaac has cleverly taken the best of his bold, contemporary fashion and color philosophy and translated it into timeless, cosmopolitan looks that people will want to continue into their homes." Safavieh is a fourth-generation company that dates from 1914.
Isaac Mizrahi has been a leader in the fashion industry for almost 30 years, since he introduced his first collection in 1987. Mr. Mizrahi's designs have come to stand for timeless, cosmopolitan style. He has been awarded four CFDA awards, including a special award in 1996 for the groundbreaking documentary "Unzipped." In December 2009, Mr. Mizrahi launched his lifestyle collection, ISAACMIZRAHILIVE! on QVC.