Haute cuisine, fine wines, and Rubelli textiles and art will be the focus of the Eataly pavilion at this year’s Expo Milano, opening May 1.
Curated by art history critic Vittorio Sgarbi, the Rosso Reale textiles exhibition is the first partnership project between the two Italian brands and will showcase a textile installation with strong visual and tactile impact.
The color red will dominate the space and provide the backdrop for two works of art contributed by Rubelli: a fifteenth-century tunic taken out of the company’s historical archive, and a contemporary work by designers from the Venice maison.
Rosso Reale features textiles such as this velvet from the Middle Ages (left) and more modern Rubelli patterns (right) from the Art Deco period and beyond.
These works will demonstrate Rubelli’s evolution over the years while keeping in mind traditions more than a hundred years old. The display also will reinterpret the colors found in staple foods of many cultures: white for flour and bread, yellow and green for oil, light blue for water and seafood and red for wine.
Anna Paolo Cibin's rendering of part of the pavilion featuring fish, something Eataly is known for, made out of Rubelli textiles.