Hearst Magazines is relaunching Metropolitan Home on April 12, distributing the publication in Barnes & Noble, Whole Foods, airports, and key independent newsstands across 14 cities, as well as to select Hearst readers. The magazine, which was last published in 2009, is being overseen by editor in chief Newell Turner, who is also editorial director of the Hearst Design Group.
The new Metropolitan Home
“There’s a white space in the market for a brand that explores contemporary design and city living today,” Turner said. “Metropolitan Home has a rich history of doing just that, so we went back to the brand’s DNA to create something that’s fresh and relevant but still pays homage to its original and much-missed point of view, which inspired such a passionate following. We’re reviving Metropolitan Home for the new urbanists, the people making their homes and building their lives in American cities, and embracing everything that goes along with it.”
The first issue's contributors include former Los Angeles Times fashion critic Booth Moore; former Vogue fashion news editor Emily Holt; fine-art photographer Sze Tsung Leong; and author Hanya Yanagihara. “It’s a privilege to cover today’s influencers, thought leaders, and makers in such a dynamic way,” Turner said. “The pilot issue includes everyone from Pharrell’s hat designer, Nick Fouquet, and the creator of Curbed, Lockhart Steele, to an early employee of Facebook now living in Los Angeles and investing in the city’s proliferating design scene.”
Advertisers include Benjamin Moore, Clinique, Mitchell Gold + Bob Williams, Shutterfly and Toyota Prius. The magazine also includes an advertorial section called Partnership, which, in this issue, features a collaboration with Crate & Barrel and Design Within Reach on original content.
“We’ve identified a new audience of Gen Xers and first-wave millennials who are reaching an age where creating a home that reflects their style is becoming increasingly important,” said Kate Kelly Smith, Hearst Design Group senior vice president and group publisher. “We’re engaging with a new community of influencers exploring their own definitions of modern living.”