Hallmark Channel will stop airing the 20-year-old Martha Stewart Show in April 2012, due to poor ratings. Part of the problem was high production costs and a diminishing audience, according to a report in The New York Post. The show averaged 225,000 viewers in 2011, and 41,000 viewers in the key demographic of females aged 25-54, according to Nielsen.
The Post also announcd that Stewart's-branded paint line at Home Depot will no longer be for sale, however her color palette may be applied to Glidden-branded paints.
This news comes in the wake of Martha Stewart Living Omnimedia's announcement of a $200+ million deal with J.C. Penney to create new retail experience featuring Martha Stewart products, know-how and advice, and products designed and curated by Stewart and her team.