| Jan 6, 2012 |
More change at Martha Stewart: TV show and Paint cancelled
Boh staff
By Staff

Hallmark Channel will stop airing the 20-year-old Martha Stewart Show in April 2012, due to poor ratings. Part of the problem was high production costs and a diminishing audience, according to a report in The New York Post. The show averaged 225,000 viewers in 2011, and 41,000 viewers in the key demographic of females aged 25-54, according to Nielsen.

The Post also announcd that Stewart's-branded paint line at Home Depot will no longer be for sale, however her color palette may be applied to Glidden-branded paints.

This news comes in the wake of Martha Stewart Living Omnimedia's announcement of a $200+ million deal with J.C. Penney to create new retail experience featuring Martha Stewart products, know-how and advice, and products designed and curated by Stewart and her team.

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.