Interior designer Ally Coulter, who began her career at Ralph Lauren Home in California and has worked with clients such as Kyle MacLachlan, the Hilfigers and members of the Carnegie Abbey Club, has taken on a new role: vice president and creative director at Luxury Living Group. In addition to managing LLG’s high-end furniture brands—Fendi Casa, Bentley Home, Trussardi Casa and Heritage Collection—Coulter will be the first U.S. designer to develop and launch her own furniture collection under the LLG name.
Coulter, who recently participated as a designer in Holiday House NYC for a fourth season, sat down with EAL to discuss her career’s latest iteration, LLG’s pioneering collections from Paul Mathieu and Toan Nguyen, and other projects on the horizon.
How does your past experience as an interior designer inform your work as creative director at Luxury Living Group?
As both a residential and commercial designer, it was my role to inform the client of available product and concepts. As creative director, my concepts and ideas are the catalyst for the design and direction of Luxury Living Group USA, much like my design projects. I try to capture a mood, spirit, energy and design that enrich any space.
Are there any surprising skills you’re using that you honed as a designer? And are there new skills you’d like to develop in this role?
As a designer, you need to be highly organized, constantly strategizing. And you need to understand the clients’ demands and desires. All of these skills as an independent designer have helped me greatly in my role now. A new skill would be for me to have a clone…one on each coast.
What’s on the horizon for Luxury Living Group? Can you share any new projects or developments involving Fendi Casa?
We are opening a new showroom in Los Angeles. It is beautiful and shows our product so well. Luxury Living Group is launching new collections by French artist Paul Mathieu, to add to his beautiful Contour Collection. We are also developing our exclusive line for Ritz Paris. Moreover, we are focusing a great deal of expansion in the American market. We have an in-house visual team to assist in all aspects of commercial and residential projects in each of our locations in the U.S.
Fendi Casa continues to expand and grow in both projects and products. Fendi Casa’s Contemporary Collection, designed by Toan Nguyen, is in very high demand in the U.S. The French designer, who is now based in Italy, just added several new products to his collection.
What is most thrilling for you in this new role?
It is very exciting to work with such talented furniture designers. I am also creating my own furniture line, which will launch next year. It is also very exciting to work with Alberto Vignatelli, the CEO of Luxury Living Group. His attention to design, quality and construction is incomparable in the industry.