“This is just the first step as we begin to strengthen our brand and improve our service to the interior design community," he said. "We intend to continue to grow through methodical internal growth, but also through strategic acquisitions.”
With the integration of Twill Textiles, Rose Tarlow hopes to strengthen its position in the marketplace and invigorate its brand. Blachy plans to offer 90% in-stock inventory by summer, up from where it currently stands at less than 50%. He will work with Rose Tarlow creative director Alexandra Thum, who will spearhead Twill's creative direction, to curate the line, give it a cohesive feel and blend seamlessly with Rose Tarlow's textile lines. The line will bring a new color palette and design sensibility to Rose Tarlow, while building on its tradition of weaving only natural fibers. It will also bring a new buyer base.
“I launched Twill to fuel my design projects and to fill the need for classic, neutral and natural fibers that were otherwise missing in the marketplace," said architect and interior designer Suzanne Lovell, who founded Twill in 2004 with master hand-weaver Sam Kasten. "My collaboration with Sam Kasten resulted in textiles that are casual, yet elegant and infinitely usable in a wide range of applications.” Lovell will continue to work with the brand in an advisory role.
“It is an honor to follow in the footsteps of Ms. Lovell," said Thum. "She is an innovator in the interior design field and I feel fortunate to have the opportunity to take her vision and build Twill alongside Rose Tarlow Melrose House textiles.”
Twill textiles will retain its name and branding and will be sold through Rose Tarlow Melrose House’s flagships in Los Angeles and New York as well as representative showrooms around the world.