| Jan 11, 2012 |
Jenn-Air launches "Designer Dialog" resource for consumers
Boh staff
By Staff

Jenn-Air is demystifying the world of kitchen design by offering professional advice and answers to consumers' kitchen design questions. Designer Dialog, a newly-launched discussion tab on the Jenn-Air Facebook page, allows visitors to tap the expertise of a rotating lineup of acclaimed kitchen designers recruited from throughout the country.

"Input from a professional kitchen designer can make the difference between a good and a great kitchen," said Juliet Johnson, Senior Manager of brand experience for Jenn-Air. "Beyond offering stylish, high performance appliances, we see providing access to design expertise as another way to help make great kitchens possible."

Morton Block and Juditch Neary

Professionals moderating Designer Dialog discussions are members of the Jenn-Air Design Advisory Council, a group that meets regularly to share insights on industry trends and product design. Seasoned East Coast designer Morton Block, and West Coast design veteran Juditch A. Neary are the first two moderators sharing input on the page. Block is a Certified Master Kitchen and Bath Designer (CMKBD), holds professional status in the International Interior Design Association (IIDA) and is a Certified Aging In Place Specialist (CAPS). Neary is a Certified Master Kitchen and Bath Designer (CMKBD).

"This is a forum that lets consumers ask seasoned professionals their design questions and get different perspectives from designers with diverse experience," said Neary. "Anyone embarking on a design project will appreciate this resource and should take advantage of it."

Block recommends that prior to beginning a kitchen redesign the first step should be conducting research to understand the extent of the project and the costs involved with what you want to achieve. 

"Many consumers today begin a kitchen research project by doing online research," said Block. "When new appliances are part of that plan, the Jenn-Air Designer Dialog provides an excellent opportunity for individuals to tap into the knowledge of veteran design professionals and obtain objective advice to ensure a successful project is achieved."

In addition to being on hand to answer specific questions, moderators will share ideas and insights on a new design topic each month such as Kitchen Design 101, The Blueprint and Do-It-Yourself or Hire a Designer?

To join the conversation, click the Designer Dialog tab on the Jenn-Air Facebook Brand Page.

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