This fall, the Indiana Design Center (IDC) will host a designer workshop series that is free and open to the public, in an effort to generate more consumer traffic in the building.
Design professionals affiliated with the IDC will present on topics that range from putting the “wow” factor into a room to creating the perfect holiday table setting.
“Event marketing, whether it be via showroom grand openings or designer workshops, is a key component to the IDC's marketing strategy,” said Andrea Kleymeyer, marketing director for the IDC. “Since the IDC includes both retail and trade-only showrooms, it is important to market to consumers and trade professionals and invite them to the building on a regular basis.”
“The IDC is in its third year of being open and continues to be discovered by homeowners seeking national brands, highly regarded Indiana companies and top professionals to work in the state,” she added. “A simple event is often the first visit one has to the IDC and then projects take off from there.”
Classes will take place on the third Tuesday of each month at 10:30 am. The “Fall Designer On Call Workshop Series” schedule is:
September 17—Designing the Green Home or Office—hosted by James Kuester of Kuester Design.
October 15—Putting the WOW in Your Home Décor—hosted by Barry Lantz of A Lantz Design & Consulting.
November 19—Holiday Entertaining with Style—hosted by David Jackson of David Jackson & Company.
“This designer workshop series is designed to introduce consumers to the design center in a fun and informative way while showcasing the knowledge and talents of professionals hosting the workshops,” said Kleymeyer. “In fact, when IDC hosted a ‘meet the design professionals’ open house last fall, we received great guest feedback and the request for more consumer-friendly events. Both consumers, professionals and showrooms want to be connected, and events create that extra nudge.”