IKEA has earned its first ever Good Housekeeping Seal on select kitchen products, including the FRAMTID range, NUTID refrigerator and RENLIG dishwasher. The Seal is earned by select products that have undergone evaluations by the scientists and engineers at the Good Housekeeping Research Institute (GHRI).
IKEA will also join the GHRI on Tour (www.ghriontour.com) – an interactive, traveling exhibit of the Research Institute kicking off September 26, 2009 in Tampa, FL, to celebrate the 100th birthday of the Seal. GHRI on Tour presented by IKEA will stop in 11 cities across the U.S., and provide visitors hands-on access to a fully constructed IKEA kitchen to view products that received the prestigious Seal.
“The three IKEA products earned the Seal because they perform as promised – and now the IKEA products, as with all Seal products, carry a limited two year warranty from Good Housekeeping: if the product is defective within two years of purchase, we replace the item or refund the consumer,” says Miriam Arond, director of the Good Housekeeping Research Institute.
Several other IKEA products for the kitchen, bedroom and living room are currently being tested by the Good Housekeeping Research Institute.
“We are honored to have earned the prestigious Good Housekeeping Seal and are happy to showcase some of our best kitchen products to consumers as part of the GHRI tour,” said Raymond Simanavicius, Marketing Project Manager, IKEA U.S.
GHRI on Tour Presented by IKEA will make stops in the following markets:
Tampa, FL: Museum of Science and Industry: September 26 – October 10
Dallas, TX: State Fair of Texas: October 17 – 18
Phoenix, AZ: Arizona State Fair: November 7 – 8
Minneapolis, MN: Mall of America: November 21 – 22
Atlanta, GA: Atlantic Station: December 12 – 13
GHRI on Tour presented by IKEA will make stops in the following markets in 2010: Charlotte, NC, Orlando, FL, Washington, DC, Bentonville, AR, Chicago, IL and Cincinnati, OH. Information about the tour including videos, photos, tour schedule and locations, and additional information about the Good Housekeeping Research Institute and Seal can be found at www.GHRIonTOUR.com.