| Jan 31, 2012 |
HStudio and Priscilla Presley unveil furniture line
Boh staff
By Staff

After building her following as an actress, author, and executive, Priscilla Presley has ventured into home furnishings. Contemporary furniture manufacturer HStudio celebrated its partnership with the former wife of Elvis Presley and mother of Lisa Marie Presley yesterday at Las Vegas Market with a champagne toast.

The collection mixes vintage inspiration with modern accents and Presley's signature style. Inspired by her personal experiences, the collection includes home decor, accent furniture, storage, and organizational products.

"I am passionate about the art of design and it is my desire that everything within my collection expresses a personal story told with detail, style and sophistication," said Presley. "I am delighted to work with Shlomi Haziza and HStudio in order to help tell these stories and bring my vision for the elegant home collection to light. HStudio is known for high-end furniture and decor that bridges the gap between modern and nostalgic and I was drawn to their bold yet practical style. I believe your home is a visual expression of who you are and it is my aspiration to create an affordable yet luxurious line that reflects the beauty in all of us," said Presley.

"Priscilla Presley is an international celebrity and respected style icon. We are extremely pleased to collaborate with her to create a home collection that reflects her unique style. Her loyal following will undoubtedly be excited to see her distinctive design sense and bring Priscilla's style into their homes," said a representative from HStudio.

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