Last week, the High Point Market Authority launched an online tool for exhibitors to market themselves more effectively. The website, exhibitors.highpointmarket.org, challenges exhibitors to get more involved by updating their profiles, sharing photos and news, creating press kits, creating a free banner ad, co-branding with the High Point Market, pre-scheduling appointments with designers and most importantly, reaching out to designers and trade-only professionals prior to the market.
“Our most successful showrooms tell us that the key to earning a high traffic count is to reach out to your customers as they’re planning for Market, to make sure your showroom is on their schedule,” said Tom Conley, president and CEO of the High Point Market Authority.
“During that critical planning period, the Market Authority is in constant communication with buyers, encouraging them to search for suppliers and plan their visits. Typically, we enjoy a very strong response to these communications. In the 90 days before Market, we see an average of more than 2,300 visitors and almost 3,400 exhibitor searches every day. The micro site gives the exhibitors the tools and communication vehicles to better communicate with buyers and designers who are attending High Point Market,” he added.
“With that many buyers searching for suppliers, our Exhibitor Profiles are very valuable. Simply by making full use of the free features found in their profiles, exhibitors can leverage our marketing efforts to increase buyer interest in their showroom.”
The Market Authority hopes that these new tools will leave designers and buyers with clear, concise plans, and that they will be able to better navigate the nearly 10 million square feet of exhibitor space this fall.