Designers from from New York, Seattle, New Zealand, The Netherlands and Japan, representing some of the world's leading industrial design consultancies and global manufacturers, will travel to Sydney next week to participate in the Final Round Assessment stage of the 2010 Australian International Design Awards. Judges include Stefanie Kubanek from New York's Pentagram Design; Andrew Hartman, Design Director from Philips Design Netherlands; Kazuo Tanaka from Tokyo based GK Design Group; Mark Elmore of New Zealand's Fisher & Paykel and John Barrett from Seattle design studio Teague. Presented by Standards Australia, the Australian International Design Awards recognizes and promotes product design and innovation excellence in Australia. "With experience in working with global brands including Herman Miller, Philips, Nike, Fisher & Paykel, Hewlett-Packard and Microsoft - to name just a few - these internationally recognized designers will contribute valuable insights and observations to our Consumer and Medical and Business Technology judging panels," said Stephanie Pemberton, Program Director of the Australian International Design Awards. The 2010 Australian International Design Awards Final Round Assessment will take place in Sydney from Monday March 1-5, when judges have the opportunity to physically test entries from a usability perspective. They will rank the design merits of the each product against a common set of criteria including innovation, visual and emotional appeal, functionality, quality of manufacture, human factors such as ergonomics, semantics and safety, and environmental sustainability.
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