Dering Hall has launched an editorial platform under Daily Features that offers a sampling of content from more than 40 high-end home design, décor and architecture publications such as Lonny, Traditional Home, Cottages & Gardens, ELLE DÉCOR, LUXE Interiors + Design and Huffington Post Home.
“We are working with some of the best creators of design content today, each of whom bring a different perspective to the site, from the beautiful homes showcased in the pages of Luxe Interiors + Design to the newest, cutting-edge products, studios and openings covered by Cool Hunting,” said Frank Ballabio, VP of Marketing, E-commerce and Editorial for Dering Hall.
All content has previously run in the editorial partner’s publication, but will be repeated on Dering Hall with a 'shop-the-look' feed of products available from the site’s member brands and artisans, which allows readers to shop the spirit of the story.
“My design team sees Dering Hall’s new editorial site as a way to quickly and easily survey design reporting beyond the publications that are our regular go-to’s and those within our immediate geography,” said Steven Gambrel, New York-based interior designer who co-founded Dering Hall with Peter Sallick, CEO of Waterworks. “Each of the media contributors on Dering Hall represents the very best that the design media world has to offer.”
Dering Hall has also improved category promotion with in its Home Furnishing section to allow users to shop by brand, design center and editorial partner picks.
Also new is Dering Hall’s partnership with the Hearst Design Group—ELLE DÉCOR, House Beautiful and Veranda—on the Designer Directory, which includes designers’ biographical and contact information, portfolio images, top ten lists, press listings, announcements and links to the designers’ websites.