Modern bedding and lifestyle brand Hill House Home has launched, with a direct-to-consumer platform available exclusively online. The company was developed as part of Start-Up Founder Practicum, an incubator for companies conceived by students of the Yale School of Management. The debut consists of five bedding collections: Ivy, Chancery Lane, Waverly, Vale and Savile, each with a fitted sheet, pillowcases and a duvet. Customers can mix collections and are offered free shipping, and same-day shipping in New York City.
“Having a space that you love and take pride in can help you create the world you want to live in, so I couldn’t be more thrilled to introduce this philosophy of smart luxury to the market that’s as equally aspirational as it is attainable,” explained founder and CEO Nell Diamond, a Yale School of Management graduate. “We believe affordable linens should still be of the highest quality and we’ve sourced the world to deliver an exceptional product. Our aim is to be a key destination for the bed and the home by delivering smart luxury for modern life through an inspired consumer experience.”
Additionally, the brand’s blog, 40 Winks, will offer a video series on how shoppers can source home items, a series on demystifying bedding, and other features on bedding and lifestyle.