After several years focusing on retailers, high-end carpet and hardwood flooring brand Anderson Tuftex had a business epiphany. The ultimate ambassadors for its products, the brand realized, were the residential designers specifying them. And not just for a single renovation, as a homeowner might, but for one project after another. As its research confirmed, the average designer wields 40 times the buying power of a single shopper. “The interior designer is a key consultant and influencer to our target demographic of luxury- and sustainability-minded customers,” says Bailey Walton, the brand’s vice president. “They drive the industry forward.” Extending the marketing outreach beyond homeowners to build partnerships with designers “seemed like an intuitive connection,” she adds. With both traditional benefits and surprising bonuses, the Anderson Tuftex Design Trade Program is committed to accomplishing precisely that.
“Designers and architects balance art and science to create beautiful homes,” says Walton. Reflecting this binary, Anderson Tuftex trade membership combines stylish perks and service with enticing financial incentives. Through their account, members can order unlimited free samples via the website, as well as exclusive imagery. A dedicated concierge provides personalized support, and is on call to answer questions concerning everything from carpet pile density and dye lot to hardwood plank length and veneer thickness—plus all the details about inventory and delivery. “But it’s our rewards structure that differentiates us, particularly within the flooring market,” she notes.
EXTRA CREDIT
Because the brand distributes its products through a nationwide network of flooring dealers (as opposed to directly to the trade), when a designer makes a purchase or specifies an Anderson Tuftex partner at their local retailer, they’ll be credited on a reloadable Visa gift card to thank them for their loyalty. “And this can be stacked on top of whatever other discounts or commissions the designer is already getting from their vendor,” says Walton.
Based on a percentage of product value, the reward points put money back in members’ pockets. Invitations to collection previews, continuing education courses, industry fairs and festive networking functions place them in the center of the action. “We’ll be holding members-only events in major markets throughout the year, often in partnership with retailers—hosting some fun launch parties to help build community,” says Walton. Up first: a product-preview happy hour at Hemphill’s Rugs & Carpets in Costa Mesa, California, on February 26—with more experiences to follow.
CONSCIOUS CARPETING
Trade-only perks are just the latest offering from Anderson Tuftex, which prioritizes circular practices and responsible sourcing to produce premium home goods. “Sustainability is at the core of everything we do,” says Walton. “All of our synthetic and performance carpets, as well as all of our hardwood flooring, have Cradle to Cradle certification.” From raw materials to manufacturing processes to indoor air quality, the most eco-conscious choices are made. “We’re always looking for innovative technologies, enduring craftsmanship, equitable ways of working, and like-minded partners who enable us to push the envelope,” she continues. The brand responsibly constructs all its PET performance carpets with yarn made from 100 percent postconsumer recycled plastic. In addition, it introduced its first-ever wool collection to its carpet category last year. “Natural fibers are rapidly renewable, so wool is a great option for designers who want organic materials in their project,” she says. The brand also teams up with the Arbor Day Foundation, planting a tree for every hardwood flooring order. “We’ve participated in reforestation efforts in a number of states, including South Carolina, Wisconsin and Oregon,” she adds. “Most recently, we contributed to coastal post-hurricane restoration efforts in Florida.”
For 2026, Anderson Tuftex has further diversified its portfolio with fresh carpet and flooring collections that combine broad appeal with a bit of glam. The Modern Artisan series is the brand’s tonal interpretation of the overdyed vintage Persian rug trend. Leaning into the increasing popularity of “big, bold washes of color,” the Color Theory line of cut pile presents an astonishing range of shades. “This is not your grandma’s solid-color carpet,” says Walton. “With 96 colors to choose from in the collection’s Finery style, the palette gives designers so many fabulous options.” Factor in the sustainability component and performance characteristics, and the result is a rainbow spectrum of velvety carpets that are supremely comfortable and easy to care for. “They’ll look beautiful for years to come,” she says. Made from 100 percent recycled content, the Inlay collection pairs its 18 base shades with two striking patterns rendered in metallic accent yarns: Autograph features a palm-leaf motif, while midcentury undercurrents inform the abstracted geometric Adair design. “A green base might be highlighted with gold, or a gray with silver,” says Walton. “It adds a slight shimmer to a space.” Layered atop Anderson Tuftex’s Metallics II hardwood flooring line, the effect is subtly doubled. “For a client who wants to go all in on a little glitz, it’s a striking combination,” she explains.
CONVENIENT COMBINATIONS
Taking pride in their ability to assemble an array of colors, patterns and textures into a cohesive yet unique whole, designers know precisely how to calibrate such sparkle, and whether Surfside, Hudson Bay or Indigo Mood is the apt shade for their blue-obsessed client. But sometimes—depending on the project, timeline or budget—it’s convenient to condense a few steps in the selection process. Anderson Tuftex’s new ready-made combinations are here to help. The just-launched Harmony carpet collection, for example, includes three different scales of patterns in a coordinating palette, making it easy to situate distinct yet “harmonious” styles throughout a home. “There may be wall-to-wall carpet in the bedroom, a runner on the stairway and an area rug in the living room, but the three patterns come together effortlessly to create interest and movement,” says Walton. Providing complementary plank, herringbone and parquet variations, the Provincial collection applies the same principle to hardwood. “Across those three formats, a designer can style a bespoke flooring installation customized to the function of separate spaces,” she says.
Alongside Anderson Tuftex’s mindful composition, abundant colors and on-trend patterns, these curated collections exemplify how the brand intends to tailor its products and services to the needs of residential design pros moving forward. As it embarks on its trade program initiative, Anderson Tuftex is looking ahead to cultivating more collaborative relationships with industry creatives. Notes Walton: “Their aesthetics can greatly impact what items we develop. Designers are absolutely critical partners.”
To apply for membership in the Anderson Tuftex Design Trade Program and gain exclusive access to its products and rewards, complete this simple form.
This story is a paid promotion and was created in partnership with Anderson Tuftex.
Homepage image: Samples from the Color Theory carpet collection | Courtesy of Anderson Tuftex
