Your portfolio is your hardest-working sales asset, but for most designers, it’s underperforming. Beautiful photography is now table stakes. If your project pages aren’t optimized for search, built to convert visitors, and visible to the AI tools increasingly shaping client decisions, you’re leaving leads—and money—on the table. In this workshop, Jim Thornton, who has more than 15 years of experience working with luxury brands and award-winning designers, shares a practical, AI-powered workflow for turning your portfolio from a passive gallery into an active lead engine. He’ll cover how to use AI to quickly create concept visuals and drive client buy-in; how to audit and optimize project pages so they actually get found; and—a new visibility frontier most designers haven’t even considered yet—how to influence tools like ChatGPT and Google’s AI Overviews to recommend your firm when potential clients ask for help. You’ll leave with a clear system for making every project page perform harder—and the tools to measure what’s actually working.

In this class, attendees will learn:
- How to use AI image tools to quickly produce concept variations and client-ready mood boards—speeding to “yes” with alternatives that still reflect your design eye
- What separates a portfolio page that converts from one that just sits there: the structure, positioning and content details that actually matter for search
- Practical tactics to help AI summaries and chat assistants convey your value and ultimately recommend you to users

After this class, attendees will have:
- A working concept-to-presentation workflow with prompts and templates for AI-assisted visuals
- A “Portfolio Page Audit” checklist: what to look for, what to fix and where to stop wasting time
- An understanding of the new rules of online visibility
- Awareness of emerging tools and a realistic sense of what to adopt now versus what to back-burner for later

Additional Information: 
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free Launch classes! 
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.