Many designers dream of building meaningful, long-term business partnerships with brands they genuinely admire, but they don’t know where to begin. Good news: Digital marketer Jen Smiga wrote the road map to authentic brand collaborations that go beyond single product promotions to become ongoing storytelling opportunities. In this class, you’ll learn the framework for transforming industry connections into strategic arrangements that showcase your design expertise while producing valuable content for all parties. Smiga presents a practical, step-by-step approach to brand partnership success, covering everything from initiating outreach to sustaining long-term collaborations. You’ll discover techniques to tell your story in compelling ways that resonate with clients; create assets that work across multiple platforms; and monitor results so you can refine your approach and build even stronger relationships going forward.

In this class, attendees will learn how to:
- The exact questions to ask brands upfront—addressing budget expectations and marketing commitments—so you skip partnerships that won’t deliver results
- How to create evergreen partnership content that works across multiple channels 
- Specific storytelling techniques that attract high-end clients
- Which metrics matter—from lead quality to project inquiries—plus simple methods to measure what’s working

After this class, attendees will have:
- A checklist to evaluate if a brand partnership makes sense for you
- A versatile campaign brief to keep both parties on track
- Simple methods to monitor partnership effectiveness

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.