Sandra Jordan Prima Alpaca launches its new velvet collection in Los Angeles
People & Parties
Sandra Jordan Prima Alpaca launches its new velvet collection in Los Angeles
Jun 16, 2026 | Los Angeles, CA | Willy Sanjuan Photography
Sandra Jordan Prima Alpaca launches its new velvet collection in Los Angeles

On June 16, a picture-perfect Tuesday afternoon, Trip Haenisch and Daniel Rogers cohosted a magical evening at Galerie 658 to welcome Sandra Jordan Prima Alpaca back to Los Angeles, gathering the city’s interior design community to celebrate the launch of the brand’s new velvet collection and a signing of Healdsburg-based founder Sandra Jordan’s book, Loving Alpaca.

For Jordan, every fabric begins as a memory. Born in Peru and brought up across the world, she founded her namesake house in 2006 to bring the fiber she calls “the gold of the Andes” to the design trade, and to honor the herdsmen who raise the alpaca and the artisans who weave the luxurious textiles and rugs. The Prima Alpaca Velvets collection marks the first time Jordan has worked outside Peru, bringing her Prima Alpaca yarns to a storied atelier in Italy that blended them with wool and silk into textiles of true depth and movement. The palette reads like a landscape at different hours, from the dawn light of Ivory to the twilight of Indigo.

Seeing the collection in person was the highlight of the afternoon. Among the guests were Heidi Bonesteel of Bonesteel Trout Hall, Jamie Bush, Tommy Clements, Waldo Fernandez, Oliver Furth, Jane Hallworth, Adam Hunter, Erin KingJoelle Kutner and Jesse Rudolph of Ome Dezin, Joe Lucas, Ruben Marquez, Alison Palevsky, Brigette RomanekMaya Williams, and Sean Yashar of The Culture Creative. They ambled through Galerie 658, discovering the new velvets, then drifted out to the terrace, where a DJ, a raw bar and easy cocktails carried the day into an impeccable L.A. evening. It was a warm homecoming among dear friends, and a lovely start to summer.

Daniel Rogers, Trip Haenisch, Sandra Jordan and Courtney Genovese
Daniel Rogers, Trip Haenisch, Sandra Jordan and Courtney Genovese
Daniel Rogers, Trip Haenisch, Sandra Jordan and Courtney Genovese
Sandra Jordan and Trip Haenisch
Sandra Jordan and Trip Haenisch
Sandra Jordan and Trip Haenisch
Daniel Rogers and Trip Haenisch
Daniel Rogers and Trip Haenisch
Daniel Rogers and Trip Haenisch
Chandler Boudreaux, Janet McKillop and Gabriela Murillo
Chandler Boudreaux, Janet McKillop and Gabriela Murillo
Chandler Boudreaux, Janet McKillop and Gabriela Murillo
Sandra Jordan, Waldo Fernandez and Tommy Clements
Sandra Jordan, Waldo Fernandez and Tommy Clements
Sandra Jordan, Waldo Fernandez and Tommy Clements
Daniel Rogers and Sean Yashar
Daniel Rogers and Sean Yashar
Daniel Rogers and Sean Yashar
Diana Lands and Oliver Furth
Diana Lands and Oliver Furth
Diana Lands and Oliver Furth
Heidi Burwell, Maya Williams, Aaron Williams and Andres Avila
Heidi Burwell, Maya Williams, Aaron Williams and Andres Avila
Heidi Burwell, Maya Williams, Aaron Williams and Andres Avila
Marina Mizruh
Marina Mizruh
Marina Mizruh
Maya Williams
Maya Williams
Maya Williams
Waldo Fernandez and Sandra Jordan
Waldo Fernandez and Sandra Jordan
Waldo Fernandez and Sandra Jordan
Guests admire the new collection
Guests admire the new collection
Guests admire the new collection
Guests mingling during the event
Guests mingling during the event
Guests mingling during the event
Tommy Clements, Morgan Newfield and John Brent
Tommy Clements, Morgan Newfield and John Brent
Tommy Clements, Morgan Newfield and John Brent
Oliver Furth, Jessica Herzog and Ruben Marquez
Oliver Furth, Jessica Herzog and Ruben Marquez
Oliver Furth, Jessica Herzog and Ruben Marquez
(from second from left) Jaime Burciaga, Kelly Pinkham and Jessica Herzog
(from second from left) Jaime Burciaga, Kelly Pinkham and Jessica Herzog
(from second from left) Jaime Burciaga, Kelly Pinkham and Jessica Herzog
Heidi Burwell, Andres Avila and Madeline Kahn
Heidi Burwell, Andres Avila and Madeline Kahn
Heidi Burwell, Andres Avila and Madeline Kahn
Sandra Jordan chatting with guests
Sandra Jordan chatting with guests
Sandra Jordan chatting with guests
Andrea Knowles and Sandra Jordan
Andrea Knowles and Sandra Jordan
Andrea Knowles and Sandra Jordan
Sandra Jordan
Sandra Jordan
Sandra Jordan
Sandra Jordan
Sandra Jordan
Sandra Jordan
Joe Lucas and Nick Grinder
Joe Lucas and Nick Grinder
Joe Lucas and Nick Grinder
DJ Nish
DJ Nish
DJ Nish
Shucks Oyster Company preparing fresh oysters
Shucks Oyster Company preparing fresh oysters
Shucks Oyster Company preparing fresh oysters
Nothing says summer quite like freshly shucked oysters
Nothing says summer quite like freshly shucked oysters
Nothing says summer quite like freshly shucked oysters
Gift bags with a copy of Sandra Jordan’s book, Loving Alpaca
Gift bags with a copy of Sandra Jordan’s book, Loving Alpaca
Gift bags with a copy of Sandra Jordan’s book, Loving Alpaca