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Oct 26, 2021 | Chicago |
Design Chicago with The Shade Store
Design Chicago with The Shade Store

The Shade Store and Victoria Hagan took Chicago by storm to celebrate the designer’s collection in a series of events with Business of Home editor in chief Kaitlin Petersen

On October 26, an intimate group of designers gathered at the newly redesigned Oriole, a Michelin Star restaurant in Chicago’s West Loop neighborhood. Guests were seated at a long table dressed with a custom runner in one of Hagan’s exclusive fabrics for The Shade Store and enjoyed an evening of great wine, food and company, with a special presentation from executive chef Noah Sandoval. Notable guests included Carrie SavinoAlida Coury, Brynn Olson, Christina Samatas and Amhad Freeman.

The following day, The Shade Store and Business of Home hosted a lively panel with Hagan and Petersen as part of Design Chicago. The two discussed the designer’s brand-new book, Live Now, as well as her collection with The Shade Store. After the panel, there was a book signing, where guests mingled while browsing through The Shade Store’s premium selection of materials and window treatment displays.  

“It was such a delight to join The Shade Store in celebrating Victoria Hagan, and to connect in person with the Chicago design community,” says Petersen. “The opportunity to reconnect with old friends and make new ones in this intimate setting made for a truly magical evening.”

Images by Laëtitia Donaghy Photography.

EVENT GALLERY
Alida Coury and Mindy Viamontes
Alida Coury and Mindy Viamontes
Alida Coury and Mindy Viamontes
Christina Samatas and Carrie Savino
Christina Samatas and Carrie Savino
Christina Samatas and Carrie Savino
Michael Crotty, Kara Marmion and Christopher Kent
Michael Crotty, Kara Marmion and Christopher Kent
Michael Crotty, Kara Marmion and Christopher Kent
The dining room at Oriole was decorated with table runners from Victoria Hagan’s new collection for The Shade Store.
The dining room at Oriole was decorated with table runners from Victoria Hagan’s new collection for The Shade Store.
The dining room at Oriole was decorated with table runners from Victoria Hagan’s new collection for The Shade Store.
Guests enjoying dinner
Guests enjoying dinner
Guests enjoying dinner
The Shade Store CMO Michael Crotty gave a speech at the dinner.
The Shade Store CMO Michael Crotty gave a speech at the dinner.
The Shade Store CMO Michael Crotty gave a speech at the dinner.
Guests listen to the discussion between  Victoria Hagan and Kaitlin Petersen.
Guests listen to the discussion between Victoria Hagan and Kaitlin Petersen.
Guests listen to the discussion between Victoria Hagan and Kaitlin Petersen.
The Shade Store team
The Shade Store team
The Shade Store team
Victoria Hagan material swatches at The Shade Store
Victoria Hagan material swatches at The Shade Store
Victoria Hagan material swatches at The Shade Store
Kaitlin Petersen, Victoria Hagan and Michael Crotty
Kaitlin Petersen, Victoria Hagan and Michael Crotty
Kaitlin Petersen, Victoria Hagan and Michael Crotty
Erin Shakoor, Christopher Kent and Victoria Hagan
Erin Shakoor, Christopher Kent and Victoria Hagan
Erin Shakoor, Christopher Kent and Victoria Hagan
Christina Samatas and Brynn Olson mingle before dinner.
Christina Samatas and Brynn Olson mingle before dinner.
Christina Samatas and Brynn Olson mingle before dinner.
Executive chef Noah Sandoval prepares the meal.
Executive chef Noah Sandoval prepares the meal.
Executive chef Noah Sandoval prepares the meal.
Guests mingle during dinner.
Guests mingle during dinner.
Guests mingle during dinner.
Victoria Hagan makes a toast.
Victoria Hagan makes a toast.
Victoria Hagan makes a toast.
Kaitlin Petersen and Victoria Hagan admiring her materials during the discussion
Kaitlin Petersen and Victoria Hagan admiring her materials during the discussion
Kaitlin Petersen and Victoria Hagan admiring her materials during the discussion
Carisha Swanson, Kaitlin Petersen and Holly Petersen
Carisha Swanson, Kaitlin Petersen and Holly Petersen
Carisha Swanson, Kaitlin Petersen and Holly Petersen
The Shade Store display for Design Chicago included Victoria Hagan’s new book, ‘Live Now.’
The Shade Store display for Design Chicago included Victoria Hagan’s new book, ‘Live Now.’
The Shade Store display for Design Chicago included Victoria Hagan’s new book, ‘Live Now.’
Amhad Freeman and Haley Pearson
Amhad Freeman and Haley Pearson
Amhad Freeman and Haley Pearson
Michael Crotty and Kaitlin Petersen
Michael Crotty and Kaitlin Petersen
Michael Crotty and Kaitlin Petersen
The tables were decorated with a custom table runner in Victoria Hagan’s Tidal Line material in Slate.
The tables were decorated with a custom table runner in Victoria Hagan’s Tidal Line material in Slate.
The tables were decorated with a custom table runner in Victoria Hagan’s Tidal Line material in Slate.
Guests gather at the dining table.
Guests gather at the dining table.
Guests gather at the dining table.
Guests seated for dinner
Guests seated for dinner
Guests seated for dinner
Oriole executive chef Noah Sandoval presenting the meal to dinner guests
Oriole executive chef Noah Sandoval presenting the meal to dinner guests
Oriole executive chef Noah Sandoval presenting the meal to dinner guests
Jeffrey Caldwell and Renee DiSanto
Jeffrey Caldwell and Renee DiSanto
Jeffrey Caldwell and Renee DiSanto
The Shade Store’s Hunter Hannin and Kathy Gueno, with Amhad Freeman
The Shade Store’s Hunter Hannin and Kathy Gueno, with Amhad Freeman
The Shade Store’s Hunter Hannin and Kathy Gueno, with Amhad Freeman
Victoria Hagan signing a book following the panel
Victoria Hagan signing a book following the panel
Victoria Hagan signing a book following the panel