The evening of November 14 marked a celebration for the heritage outdoor furniture brand Brown Jordan as the company launched its all-new flagship showroom in midtown Manhattan at the New York Design Center with a “Kick Off to the Holidays” fete hosted by Business of Home editor in chief Kaitlin Petersen. Guests mingled among iconic Brown Jordan furniture collections while enjoying light bites and specialty holiday cocktails.
Notable attendees included CEO of Brown Jordan Gene Moriarty, COO Frederick King, chief brand curator Steve Elton, president and CEO of the New York Design Center Jim Druckman, showroom designer Barbara Reimelt of the Ninety Nine Group and New York’s most sought-after interior designers, including Rayman Boozer, Tina Ramchandani, Lisa and Everick Brown, Eneia White, Erin Shakoor and more.
The 6,600-square-foot space encapsulates a new vision for the brand and celebrates Brown Jordan’s nearly eight decades as America’s premier purveyor of luxury outdoor furniture, setting the standard with award-winning designs found at such prestigious locations as the White House, the Ritz Paris, The Breakers Palm Beach and the Smithsonian.
“With the opening of our new showroom at the New York Design Center, Brown Jordan officially plants a flag firmly into the epicenter of the design industry,” said Moriarty. “This marks the beginning of Brown Jordan’s biggest and brightest chapter in our almost 80-year history. We’re not only offering never-before-seen exclusive interpretations of our iconic designs, but over the next several months we will begin rolling out multiple new collection introductions and expanding our list of best-in-class design partners. Brown Jordan has always been at the forefront of outdoor luxury, and that message is about to get a whole lot louder.”
“I was so thrilled to welcome Brown Jordan and its beautiful new showroom to the New York design scene, and to share the brand’s iconic outdoor offerings with our designer friends while ringing in the holiday season,” said Petersen. “The thoughtfully designed space by Barbara Reimelt at 200 Lex is just the start of many amazing things to come from Brown Jordan—I, for one, can’t wait to see what they have in store for us next."