Beyond the Product: How Storytelling Builds Brands
Date:
October 18
Venue:
Howard Elliott Showroom IHFC H324

The panel will bring together three complementary perspectives across brand and creative,
strategy and digital/social growth, and furniture retail and marketing. Together, Joseph Namyst
of Davis Furniture, Kelley O’Brien of Farlow + Co, and Joe Walter of Tango Multimedia will
explore how to think beyond the product and build brands people remember. The conversation
will follow how a brand comes to life through creative storytelling, strategy, content,
digital/social media, and the customer experience. The group will also address the growing
elephant in the room: how AI can support the work without replacing the human thinking
behind it.

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