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Benjamin Moore celebrates the Regal Select Interior paint relaunch
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Benjamin Moore celebrates the Regal Select Interior paint relaunch
Jun 21, 2023 | Philadelphia | Todd Zimmerman
Benjamin Moore celebrates the Regal Select Interior paint relaunch

In celebration of the newly relaunched Regal Select Interior—“The Paint You Love, Now Even Better”—Benjamin Moore hosted an exclusive designer experience in the City of Brotherly Love at The Love, a Roman and Williams Guild’s–designed restaurant. Philadelphia’s storied architecture provided the perfect backdrop to showcase the paint line known for its unsurpassed durability, washability and unique stain-release technology.

The bespoke event brought together 20 top interior designers for an evening that included editorially styled Regal Select vignettes, personalized “Love Note” poems in collaboration with Haikuists and a three-course menu by executive chef Charles Parker served at a breathtaking table of florals and tall taper candles by Fête Urbane. Guests included Betsy Helm, Naomi and Megan Stein, Rasheeda Gray, Phoebe Schuh, Barette Widell and Christina Boschetti, among many design friends. To commemorate the magic event, Haikuists even composed an ode to the celebrated paint:

Washability gleams,
Regal Select’s durable sheen,
Painter’s cherished choice

Benjamin Moore also introduced its “Philadelphia Edit,” a palette featuring a curated collection of paint colors inspired by the city: Chantilly Lace OC-65, Shaker Beige HC-45, Marblehead Gold HC-11, Firenze AF-225, Pleasant Pink 2094-60, Stonington Gray HC-170, Chelsea Gray HC-168, Buckland Blue HC-151, Beau Green 2054-20 and Hale Navy HC-154. The palette allows industry professionals and design enthusiasts to infuse their projects with the spirit of Philadelphia, creating personalized environments that reflect the city’s unique energy.

Christina Boschetti and Barette Widell
Christina Boschetti and Barette Widell
Christina Boschetti and Barette Widell
Monogrammed paint stir sticks by Karly Kassay Calligraphy adorned the table setting as custom place cards
Monogrammed paint stir sticks by Karly Kassay Calligraphy adorned the table setting as custom place cards
Monogrammed paint stir sticks by Karly Kassay Calligraphy adorned the table setting as custom place cards
Guests were gifted mini floral arrangements in Regal Select quart cans
Guests were gifted mini floral arrangements in Regal Select quart cans
Guests were gifted mini floral arrangements in Regal Select quart cans
Poets from Haikuists wrote personal love notes inspired by paint for the guests
Poets from Haikuists wrote personal love notes inspired by paint for the guests
Poets from Haikuists wrote personal love notes inspired by paint for the guests
Florals and styling by Fête Urbane
Florals and styling by Fête Urbane
Florals and styling by Fête Urbane
Regal Select interior paint provides unsurpassed durability and washability
Regal Select interior paint provides unsurpassed durability and washability
Regal Select interior paint provides unsurpassed durability and washability
Regal Select interior paint features unique stain-release technology
Regal Select interior paint features unique stain-release technology
Regal Select interior paint features unique stain-release technology
Designers love Regal Select interior paint for its unbeatable flow and leveling
Designers love Regal Select interior paint for its unbeatable flow and leveling
Designers love Regal Select interior paint for its unbeatable flow and leveling
The Philadelphia Edit color palette
The Philadelphia Edit color palette
The Philadelphia Edit color palette
Guests enjoyed a three-course meal among tall taper candles and florals
Guests enjoyed a three-course meal among tall taper candles and florals
Guests enjoyed a three-course meal among tall taper candles and florals
Megan and Naomi Stein
Megan and Naomi Stein
Megan and Naomi Stein
Maria Viola-Kuttruff, Tara McGeehan, Michele Plachter, Katelyn Gresko and Diane Begg
Maria Viola-Kuttruff, Tara McGeehan, Michele Plachter, Katelyn Gresko and Diane Begg
Maria Viola-Kuttruff, Tara McGeehan, Michele Plachter, Katelyn Gresko and Diane Begg
Betsy Helm and Naomi Stein
Betsy Helm and Naomi Stein
Betsy Helm and Naomi Stein
Heather Ditmars,  Phoebe Schuh, Tara McGeehan and Allie Weber
Heather Ditmars, Phoebe Schuh, Tara McGeehan and Allie Weber
Heather Ditmars, Phoebe Schuh, Tara McGeehan and Allie Weber
Naomi and Megan Stein, Lauren Corbin and Rasheeda Gray
Naomi and Megan Stein, Lauren Corbin and Rasheeda Gray
Naomi and Megan Stein, Lauren Corbin and Rasheeda Gray
Alex Gage, Naomi Stein, Michelle Gage and Nicole Flynn
Alex Gage, Naomi Stein, Michelle Gage and Nicole Flynn
Alex Gage, Naomi Stein, Michelle Gage and Nicole Flynn
Heather Ditmars, Rasheeda Gray and Augie Hutton
Heather Ditmars, Rasheeda Gray and Augie Hutton
Heather Ditmars, Rasheeda Gray and Augie Hutton
Stella Ludwig and Linda Cipriano
Stella Ludwig and Linda Cipriano
Stella Ludwig and Linda Cipriano
Allie Weber, Phoebe Schuh and Devon Moultrie
Allie Weber, Phoebe Schuh and Devon Moultrie
Allie Weber, Phoebe Schuh and Devon Moultrie
Lauren Corbin, Rasheeda Gray and Barette Widell
Lauren Corbin, Rasheeda Gray and Barette Widell
Lauren Corbin, Rasheeda Gray and Barette Widell
Allie Weber, Tara McGeehan and Stella Ludwig
Allie Weber, Tara McGeehan and Stella Ludwig
Allie Weber, Tara McGeehan and Stella Ludwig
Betsy Helm (center), lucky winner of the Benjamin Moore Color Reader Pro
Betsy Helm (center), lucky winner of the Benjamin Moore Color Reader Pro
Betsy Helm (center), lucky winner of the Benjamin Moore Color Reader Pro
Rasheeda Gray and Barette Widell
Rasheeda Gray and Barette Widell
Rasheeda Gray and Barette Widell
Michele Plachter, Betsy Helm, Christina Boschetti and other guests at the celebratory event
Michele Plachter, Betsy Helm, Christina Boschetti and other guests at the celebratory event
Michele Plachter, Betsy Helm, Christina Boschetti and other guests at the celebratory event