industry insider | Aug 15, 2017 |
Williams-Sonoma launches design service across brands
Boh staff

Williams-Sonoma Inc. has unveiled a new service called Design Crew, which spans all eight of the company’s brands, including Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, PBteen, Mark and Graham, Rejuvenation and West Elm.

Laura Alber, president and CEO of Williams-Sonoma, Inc.
Laura Alber, president and CEO of Williams-Sonoma Inc.

Design Crew services consist of free appointments to consult on style, including paint and fabric recommendations; custom floor plans; installation (for a fee); and what the brand calls “personal solutions,” such as closet organization and party planning.

“Innovation that best serves our customers’ needs in-store and online is our priority, and the new Design Crew allows us to provide customers with outstanding service and a range of aesthetics and products across all of our brands at the same time,” says Laura Alber, president and CEO of Williams-Sonoma Inc.

“The Design Crew experience enables us to maximize our competitive advantage of diverse brands, grow our in-store and online businesses, and further our commitment to provide outstanding service to our customers.”

The service is currently accessible via any store in the Williams-Sonoma portfolio. Staff are available to assist with decorating, renovating, entertaining, cooking and gift giving.

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