W Hotels Worldwide has partnered with Design Miami/ to present the works of the 2010 W Hotels Designers of the Future Award. The award gives winners' commissioned projects a chance to have a life after the fair through practical applications within W Hotel properties around the world.
The Award recognizes designers working in innovative ways—whether with new materials, new processes, or new approaches and gives the next generation of design creatives the opportunity to present newly commissioned work to a large and powerful audience.
The four 2010 Awards winners were announced during Salone del mobile in Milan: Beta Tank, Graham Hudson, rAndom International, and Zigelbaum + Coelho. They were chosen by a selection committee comprising Ambra Medda, Director, and Wava Carpenter, Associate Director, Design Miami/; Mike Tiedy, SVP, Global Brand Design and Innovation, Starwood Hotels & Resorts Worldwide, Inc; and Marcus Fairs, Editor-in-Chief, Dezeen.com.
“We are thrilled to partner with Design Miami/Basel and to be involved in identifying the cutting-edge works of these upcoming and emerging young talents and look forward to showcasing their work to a global audience at W Hotels,” says Eva Ziegler, Global Brand Leader, W Hotels Worldwide.
This year’s award pushes the drive towards experimentation by exploring design work created at the very edges of the discipline and looking beyond pure product and furniture design to embrace conceptually and technologically vanguard work that bridges multiple areas of practice including art, sociology, and science.