After pondering the idea for over three years and spending over a year planning, designer Vanessa DeLeon has launched a new venture, VDA Virtual Design, which enables her to scale her design business by offering a concise digital package for creating customized interiors.
DeLeon’s mission is to offer high-style design concepts at affordable prices to a large client base.
“Our world is changing and people want fast, convenient and digital design solutions that they can personally implement,” said DeLeon. “Many young individuals or young families are not as inclined to hire a professional designer because of the cost. This is a great way for the potential client to reap the benefits at an affordable price.”
VDA Virtual Design allows users to work with her design team and customize their space in six easy steps. To facilitate the process, DeLeon pulled from some of her most recent projects to create a series of lifestyle boards in a range of styles.
Just as she would do in person, she asks the client a series of questions, which address everything from fabrics and finishes to budget and function. Photography and measurements of the space are required to complete the packet.
After a thorough review, DeLeon and her team provide the client with a virtual presentation board that includes: furnishings, flooring, lighting fixtures, wall finishes, accessories and window treatments; a floor plan that shows the location of movable furniture and furnishings; and a price worksheet with retail pricing and product links to the manufacturers websites for purchase.
“I believe in taking every project from concept to completion,” said DeLeon. “I know some clients will still prefer the one-on-one interaction they get with Vanessa DeLeon Associates, but VDA Virtual is a way for me to be involved in the process at a more simplified scale. It's the in-betweens that tend to add to the design fee. I will still go through many of the same steps online, just without the actual face time.”
“Technology is really captivating this generation,” she said. “I am always looking for new ways to reinvent myself as a designer and business owner.”