Valspar earned two Digiday Video Awards earlier this week for the paint brand’s “Color for All” campaign, which helped colorblind individuals obtain groundbreaking eyewear that allowed them to see and experience color for the first time. Valspar, with its advertising agency FCB Chicago, won for Best in Show and Best Brand Video at the sixth annual Digiday Video Awards Gala. The gala honors the media and marketing industry’s top online campaigns.
“Color for the Colorblind,” the company’s short documentary, was recognized for hitting 800 million impressions in the first month and 5 million views in total. The video tells the stories behind four people who received glasses that correct color blindness. Plus, the campaign’s social media component, #ColorForAll, encouraged those affected by color blindness to share their personal stories, leading to a group of video submissions that went viral and earned tens of millions of views. (“Color for the Colorblind” was also one of the Most Watched Videos on YouTube in March 2015.)
“For Valspar, a company so deeply rooted in color, our ‘Color for All’ campaign has been a fulfilling and humbling journey,” said Joel Wasserman, director of brand integration at Valspar. “Now to be recognized for this initiative by the country’s community of creative marketers is an added accomplishment for which we are very grateful and proud.”
Learn more about the awards.