You heard it here first: Come September, all industry eyes will be on Chinese design. Leading B2B trade fair Furniture China, coinciding with home decor show Maison Shanghai and Shanghai Home Design Week, kicks off on September 11. The fair returns to Shanghai with a greater mission to reach new heights in the quality of exhibitors and overall experience.
More than 150,000 visitors attended last year’s fair, which gathers an estimated 3,500 exhibitors in total with Maison Shanghai. Most fit into the categories of contemporary furniture, upholstery, outdoor furniture, children furniture, office furniture among others. New features for the upcoming edition include the Contemporary Design Hall, as well as an expanded “Color of Furniture” showcase, which presents the themes and psychologies of hue in design.
The fair’s efforts aren’t going unnoticed. Attendees from 155 countries, including Australia, the U.S., India and Canada, visited last year’s show, further proving that Chinese design and consumers are a growing interest for the global industry.
American designer Campion Platt is one example of those hoping to connect the dots. Despite the learning curve for Mandarin and the metric system, Platt has done enough groundwork to recognize that China is the land of opportunity for interior design businesses—hence his work with a Chinese developer to create a million-square-foot design center in the heart of Shenzhen.
Contemporary design brands Matrix, Hamuoo and Shi Er Shi Man are a few of the exhibitors that will be debuting new products at the show.
Registration is now open for Furniture China, which will be held at the Shanghai New International Expo Centre (SNIEC).