| Jan 17, 2012 |
Target unveils design boutique partnership program
Boh staff
By Staff

Building on its legacy of making great design accessible to all through innovative retail partnerships, Target is introducing a new design program, The Shops at Target which debuts in stores an online May 6.

Through this ongoing program, Target will partner directly with the shop owners of specialty stores and boutiques to co-create affordable, limited-edition collections for its guests. The first flight of the Shops features five exclusive collections across five different product categories.

“We’re building on that sense of discovery by offering our guests a chance to experience one-of-a-kind specialty stores and boutiques through collections that have been specifically tailored to their wants and needs.”

“One of the reasons our guests love shopping at Target is our design partnerships. They create excitement and leave even the most loyal Target shoppers wondering what we’ll do next,” said Brian Robinson, director of fashion and design partnerships, Target.

The collections reflect each shop owner’s unique perspective, offering shoppers the opportunity to experience each shop’s distinct aesthetic. With prices ranging up to $159.99 for a pouf for the home, the collections total nearly 400 exclusive products.

The Shops at Target is an ongoing design program with flights planned for 2012 and beyond. Target will continue to offer affordable design through collaborations and stand-alone, limited-edition designer collections, including the highly anticipated Jason Wu for Target, which launches Feb. 5.

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