Renowned interior designer Suzanne Kasler has partnered with Ballard Designs to create four themed home furnishings collections to be sold exclusively through Ballard's website, catalog and retail store. Kasler's first product line will debut in the August 2010 catalog with new product launches to follow each year.
Kasler has produced successful collections for other upscale home fashions manufacturers, including Hickory Chair, Safavieh and Visual Comfort lighting. The collaboration with an independent designer to produce signature pieces is the first in Ballard's 26-year history.
"Ballard Designs shares my aesthetic and love of all things Continental and they aim to show people how to live better, more comfortably, and more beautifully," said Kasler. "My collection is designed to set a tone and create a mood; the pieces are stylish, personal, and timeless--our customers can use them express their own personality and create a lifestyle."
To introduce her decorating aesthetic to customers, the company has invited Kasler to style 10 spreads for their March 2010 issue using all Ballard products. According to Ballad Designs president, Ryan McKelvey, the creative partnership is already proving a success.
"Suzanne is known for her skill at blending antiques, contemporary pieces and custom designs to create a collected look," he said. "The timeless quality and comfortable sophistication of her interiors are a perfect fit for the Ballard Designs brand."
Kasler's new book, "Suzanne Kasler: Inspired Interiors" will be featured in the Ballard Designs catalog starting March 2010.