| Sep 19, 2011 |
SFERRA app serves up table linens to match the plates
Boh staff
By Staff

For designers looking to coordinate napkins and placemats with the colors in their dinnerware, SFERRA has introduced an application that allows the user to photograph dinnerware, glassware or other table top hard goods and immediately find the perfect coordinating color of pure linen napkins or placemats from the new line, Festival Collection of 101 European woven linen colors.

Once the picture is taken and the choice of coordinating colors are presented, the user will then be able to order color swatches to be sent to her, share her selection with friends on Facebook; find a specialty retail store near her using GPS tracking to her device, or go right to the website and place her order for the napkins and placemats selected.  Festival linens in all 101 colors are also available as cocktail napkins and may be special-ordered for any custom size table as a tablecloth.

"We are all about pleasing our customer," said Paul J. Hooker, President of SFERRA. "How can we make it easier for her to buy SFERRA?  While we would love for her to shop in a specialty store that features our entire collection, we know that is not always possible, and with today's technology allowing us to coordinate her dinnerware colors with our linen colors, why not bring the shopping experience right to her?"

The app is currently available at no charge from the Apple app store.

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