Robert and Cortney Novogratz, the husband-and-wife design and development team from Bravo’s 9 by Design and now HGTV’s Home by Novogratz, have announced the debut of their first paint color line with Stark Paint available this month online.

“We know first-hand the challenges of finding the ‘perfect’ hue because of the overwhelming number of paint colors in the market. We wanted to make the process easier by having just the right colors that we - and everybody else - can count on. Our collection with Stark Paint features our absolute favorite shades,” said the Novogratzs.

The Novogratz for Stark Paint collection is an eco-friendly, water-based product with low VOC’s. The 39 colors in the palette are available in Flat, a matte, velvet finish (a quart retails for $26.95, the gallon $58.95); Semi-Gloss, a subtle shine finish (a quart retails for $29.95, the gallon $64.95); and High Gloss, a high-sheen finish (a quart retails for $29.95, the gallon $69.95). Decorative finishes include four metallic colors and a chalkboard paint that range from $19.95 to $54.95. The kid- and pet- friendly, environmentally responsible paint meets LEED standards and is made in the USA.

“Throughout Stark’s history, we have always sought to collaborate with talented and innovative tastemakers. Robert and Cortney have a fresh and exciting vision that has broad appeal; they have an aesthetic that speaks to the way we live now. Both Stark and the Novogratzes share a passion for color and great design,” said Ashley Stark, Vice President and Creative Director of Stark.