| Aug 15, 2013 |
New website relaunches to note
Boh staff
By Staff

To stay ahead of the curve in the design world these days, a beautiful and functional website is an absolute must. Over the past few weeks, several brands have redesigned and relaunched their websites with new features, larger photographs, and easier navigation.

Earlier this month, Fortuny presented its new website designed with Pentagram and executed by Rounded Corners. For the first time ever, Fortuny’s entire fabric collection is online. Designers can search by keyword or by color palette—selecting up to 15 hues. They also will be able to create a trade account and purchase online.

“We are excited to debut our new website which honors Mariano Fortuny’s legacy of marrying design and technology,” said Maury Riad, CEO of Fortuny. “We strived to develop a site that presents our product in a format that is aesthetically pleasing and is also highly functional.”

After seven years in business as a brick and mortar furniture showroom, SUITE NY has launched a new e-commerce website, SUITENY.COM, allowing designers to purchase the bestselling products without a lead-time.

Here’s a break down of what else the new site offers: Newsletters—three times a month, subscribers will receive a blend of product news, design trends and showroom events, stylishly composed like editorial in a brand new format; Blog—will cover product launches, inspiring installations, Q&As with important industry figures and other exciting design news; and Projects—a means to showcase images of the most prestigious collaborations.  A tool for clients to “get the look,” each image contains featured products available for purchase at SUITENY.COM.

Ironware International, whose products are forged in France and hand finished in Nashville, TN, recently announced the launch of its new website, where guests no longer have to register to view any of the collections.

A few new features include: the list price being included in the item details, net pricing now available to the trade, a brand-new gallery of photos and a cleaner presentation with easier navigation.

Finally, The Future Perfect described its new website launch as “more perfect than ever,” and includes easier navigation and a plethora of new products for visitors to view, with much larger photos.

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