Last autumn, Interior Design published the first issue of Interior Design Homes, a new publication focused on residential design. Media Industry News (MIN) named the title one of the "30 Hottest Launches of 2016" this month at its Most Intriguing Awards ceremony.
MIN described the publication as "a posh, modern and aesthetically unique publication specializing in displaying glamorous interior furnishings needed in your home. Each finely made, artisan product is the masterpiece behind a creative, some of which are featured in the magazine. Homes draws from the inspiration of these artists’ products from inception to execution. If you’re content with your living space being run-of-the-mill and altogether common, the uniqueness of this magazine may overwhelm you. Embrace your inner innovative. Read Interior Design Homes."
Qualifying magazines had to have been published between October 2015 and September 2016. Of the process, Samir Husni, director of the Magazine Innovation Center at the University of Mississippi's Meek School of Journalism and New Media, explains, "In reaching my decision on what makes a magazine 'hot,' by far the number-one criteria point is the audience's reaction to that magazine. How did the overall marketplace react, and how did its intended audience respond to it? And, just as important, how did the industry behave toward it? These questions are the first thing I ask upon selection of the Hottest 30. Then, once I've answered those initial questions, I really get down to work. Remember my mantra: Audience first."
