By increasing its participation base to renters, and executing a more targeted social and web campaign, International Market Centers, L.P., (IMC) declared it the most successful National Home Furnishing Month to date, drawing nearly 118,000 entries, an 11% increase compared to last year's campaign. The official site, HomeYet.com, drew 128,814 unique visitors and 316,780 page views.
The industry-wide program was designed to drive sales to participating retailers and offer consumers sage advice on home décor. Since inception, the Is It Home Yet? campaign has been offered as a complimentary service to retailers. This year's campaign attracted 15 percent more stores than last year.
This year's industry-wide retail campaign was geared towards a large American demographic: renters. The third annual consumer campaign, sponsored by received more dealer participation and support from the community than ever before.
The month-long promotion, which ended Sept. 30, expanded the grand prize, which previously only offered mortgage payments for one year, to now include rent to the offer.
The Is It Home Yet? Facebook fan base in 2011 increased to 51,396 at the conclusion of the campaign, a 20 percent growth in "Likes" over last year's campaign. The campaign also received an above average click-through rate on web-based media this year. Out of all the consumers who entered the sweepstakes, 45 percent said that when shopping for furnishings they would mostly seek expert advice and information in stores and 32 percent said they would use the internet.
News categoriesAll News >
This product line was crowd-sourced with help from 10,000 fans
The founders of Flaneur are anything but
New IG account @TheOldHouseBeautiful goes viral
WestEdge Design FairPublic Design Show
Twenty First Gallery debuts new Tribeca location with designer Emmanuel BabledExhibition
Dutch Design WeekPublic Design Show
8th Annual Art of the Table with Bilotta and Traditional Home
Plant Seven opening during High Point Market
Eddie Ross presents at Wood-Mode during Design Chicago
Meet Sandow's Robot-Powered Designer Tool Ready to Disrupt the Home Industry
How Brad Ford Cultivated a Community of Modern Makers
BDDW’s Tyler Hays is the Uncle of the Maker Movement
Why the Home Industry's Retail Strategy Isn't Working
- In Print
- Tag Sale
Fall Design Week Featuring Gift & HomeAmericasMart Atlanta
Lights.com Home Lighting CollectionLights.com
Pennoyer Newman Modern & Industrial CollectionPennoyer Newman