Worth and his executive team (former WGSN employees) have enlisted 40 industry experts and trend specialists and 80 contributors and correspondents in London, New York, Los Angeles, Sao Paulo and Sydney to contribute data used for commercial analysis in 14 product categories including furniture and bed and bath products. The site will filter global macrotrends and cultural coverage into concrete data for buyers, merchandise planners, product designers, brand planners, marketers, and executives.
The private equity firm who purchased WGSN from Worth in 2005, Emap, recently launched WGSN-Homebuildlife, which has developed partnerships with home-industry entities such as the New York International Gift Show and High Point furniture market.
When Stylus launches next month, about 350 companies will be invited for a 2-week test run before committing to a £10,000 annual subscription. Meanwhile, WGSN is being provided on an "introductory basis" to all WGSN subscribers for the remainder of their existing subscriptions, after which it will charge online users £5,000 a year.
WGSN's chief executive Susanna Kempe said she is looking forward to the competitive challenge with Worth: "Homebuildlife is a much bigger service. We can be much broader and deeper and more global from the outset, but it is healthy for the industry to have choice and it's helpful for people to have a comparison," according to a report by The Independent.